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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

      Indian travel trends 2022: what your guests…

  • News
    • STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

      STAAH Integrates with the leading halal-friendly channel…

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    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

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      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

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      GCC Hotel & Club, India gains an…

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Insights into what travelers value by Expedia Group

3 December 2021

As a part of STAAH’s Preferred partnership with Expedia Group, they are excited to share a new research study that explores the values and preferences of 8,000 travelers in eight countries.


Expedia’s goal is to surface data insights that can help you adapt to the new world of travel and stay competitive.

The Traveler Value Index, was conducted in April & May 2021 in collaboration with Wakefield Research and examines the impact of the COVID-19 pandemic on traveler decisions and what people value when booking travel in this new reality.

The research surveyed 8,000 respondents in eight major markets on their current outlook towards travel. From price and flexibility to sustainability and inclusion – the insights reveal evident traction of certain values gaining importance with potential travelers, with some directly related to the pandemic while others from a desire to see a better world re-emerge from the crisis.

We hope this research helps you adapt to these new traveler preferences and enables you to capture post pandemic demand.

Travel is a top priority

 

  • More than a third of travelers would swap a salary increase for more vacation days

  • 1 in 5 travelers expect travel to be the thing they spend the most on in 2021

  • More than a third of travelers have larger travel budgets now compared to 2020

  • Half of travelers plan to board a plane in the next 12 months

1Australia, Canada, France, Germany, Japan, Mexico, the United Kingdom, and the United States

Key insights from the report

  • Nearly ¾ of travelers are comfortable with the concept of a vaccine passport, and enhanced cleanliness continues to be a top priority for travelers when considering a property.
  • #1 value to travelers is the ability to get a refund if their plans change, this was especially important for younger travelers and travelers with children.
  • More than half of travelers want to trust that a provider will deliver on promises in their listing.
  • 65% of travelers are more likely to book with travel providers that identify their practices as inclusive, and 59% are willing to spend more to make their trip more sustainable.

Action to take in your STAAH Channel Manager

  • Clearly communicate your cancellation policies and cleanliness measures to ease traveler anxieties.
  • Update your rate policies to allow for refundable rates in STAAH Channel Manager. To know how to set up promotions on Expedia click here
  • Clarify your cleaning practices on your listings. Go to STAAH Channel Manager or Expedia Partner Central and ensure you’ve completed the cleaning details section.
  • Keep your property photos and amenities up to date on your listing to ensure you can deliver on traveler expectations.
  • Consider highlighting your commitment to social values in your marketing and on your listing descriptions to build connections with potential travelers.
  • Offer a range of prices and consider setting Members Only Deals or other promotions to attract high-value travelers to your property.
    • Create promotional offers to help attract travelers looking for a great price. Go to Expedia Partner Central or STAAH Help Centre

 Read the full Traveler Value Index Reports:

  • Read the Hotels One Pager
  • Read the Vacation Rentals One Pager
  • Download the full Traveler Value Index Report

 

Insights into what travelers value by Expedia Group was last modified: June 9th, 2022 by Nashi Dasgupta

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