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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Cashflow management in a pandemic – tips to cope

3 November 2021
Cashflow management STAAH 1

Achieving cashflow calm can be tricky at the best of times. During a crisis, the problem just multiplies.


The holy grail of cashflow management is to have a steady stream of income throughout each month. You should be able to forecast what’s coming in to take care of the outgoings. While some expenses such as staff payments and bills are regular, maintenance or refunds and cancellations are less predictable. To pay these expenses on time, you need a healthy cash balance.

In this blog we look at a few tips to boost and protect your revenue, while controlling your cost to manage your cashflow.

On the revenue front …

1.    Chase all receivables.

Cashflow Management 1

Check back on all outstanding invoices and diligently spend time chasing them. Creating a process such as those close to due date versus those that are overdue will help streamline your follow-up and get results.

2.    Managing refunds.

Yes, they pinch. Especially when the times are as tough as they are now. But you can turn these around on their head by refunding in gift cards instead of cash.

Of course, it’s not that simple as replacing as guests may not want to buy your gift card. It is important that you make it worthwhile – maybe increase the value of gift card. Instead of a $100 cash refund, sell a $125 gift card. You can even partner with local businesses who are struggling too and enable guests to buy those experiences via your gift card. You may have to pay these businesses at the time of redemption, but at least you’ve saved an immediate cash refund.

Make it easy for guests to buy and redeem gift cards with an online shop such as  STAAH Voucher Engine. Modern digital guests love a good online experience.

3.    Get creative with your marketing.

30933

Sell the buy now, pay later proposition as creatively as you can. Coming into gifting season, encourage your audiences to buy the gift of a stay with you rather than regular gifts.

4.    Leverage multi-property.

If you’re a hotel chain, leverage this to your advantage by extending an experience bought via a gift card to all properties. Equally in marketing, leverage the hidden features of every property to entice bookings.

5.    Check what grants you’re eligible for.

Governments around the world have turned the taps on to support struggling businesses through the pandemic. Make sure you keep across announcements and what your business is eligible for.

6.    Clear payment terms.

If you don’t want to get into the hassle of missed payments, make sure your terms and conditions of payment are clearly highlighted in your invoices.

7.    Grow your direct bookings.

Save on commissions and push direct bookings through your website to boost your cash flow. Direct bookings can be grown through a number of ways, including a seamless booking process that is simple and fast, providing prospective guests on your website comparative pricing such as WatchMyRate, upselling to new and existing guests through promos and add-ons, and implementing a lucrative loyalty programme. Don’t forget to make the most of Google’s hotel search opportunities. STAAH’s Get Google feature will enable you to make the most of the search giant’s free hotel listings opportunity. Find out more here

Save on commissions and push direct bookings through your website STAAH booking engine to boost your cashflow.

Cost control…

1.    Turn of non-essential expenses.

If there was ever a time to tighten the belt, it’s now. Look at all your service contracts and evaluate if you’re using everything. Turn off parts of a service – and related payment – that you are not using.

2.    Cost spreading.

Are you undertaking renovations or maintenance that come with a high cost? Renegotiate your contract if possible to spread out the payments rather than lumpsum payments.

3.    Review your OTA commitments.

Cashflow Management 2

We pulled this out as it’s own point as OTA commission payments can make quite a dent to properties. It does not mean cash going out, but means lesser cash coming in. OTAs may ask you to move to monthly invoicing. While it may seem low admin and attractive, this is not a good way to keep the cash flow up.

Parting words

There are many pieces of the puzzle that make up a successful hotel operation. Having a clear overview is the best way to forecast, jump on opportunities, spot early issues with cashflow and fix them.

Providing this overview is a good revenue management system. Good revenue management software will help you forecast and improve your property’s cashflow by using automation and analysis to boost occupancy and guest spend.


We would love to hear from you. If you enjoy reading our tips or have anything to share feel free to write to us at marketing@staah.com


Read our other Revenue management tips and trends here
Cashflow management in a pandemic – tips to cope was last modified: June 9th, 2022 by Nashi Dasgupta

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