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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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8 Ways to Boost Direct Conversions with an Effective Hotel Website

14 June 2023
Hotel Booking Direct Conversions with Hotel Website 7

Having a strong online presence is essential for the success of a business. A well-designed and optimized hotel website can significantly boost direct conversions. It can also help establish a direct connection with potential guests.


Your website is like your shop window, and the ultimate goal is to turn visitors into bookers. This article will focus on key factors that can help you increase direct conversions on your hotel website. This will, in turn, improve its overall performance.

1) Intuitive User Experience

A seamless and intuitive user experience is paramount to capturing and retaining the attention of potential guests. Ensure your website has a clean and uncluttered layout, easy navigation, and clear call-to-action buttons. Optimize page load times to enhance user experience. Ensure your website is responsive across various devices, including desktops, tablets, and mobile phones. Avoid any frustration.

2) Use Visuals and Compelling Content

Hotel Booking Direct Conversions with Hotel Website 3

Visually appealing imagery and compelling content can greatly enhance the user experience and encourage direct bookings. Use high-quality photographs and videos to showcase your hotel’s rooms, amenities, and surroundings.

Create captivating content that highlights the unique selling points and benefits of choosing your hotel. Incorporate guest reviews and testimonials to build trust and credibility. Make sure to update the latest photos of your property from time to time and also add your social channel links to create real-time trust.

3) Hotel Booking Engine | A Non Negotiable

Hotel Booking Direct Conversions with Hotel Website 4

A booking engine is a must for driving direct conversions. Integrate a user-friendly booking engine into your website. Guests can check availability and view room options. They can also make reservations easily. Ensure the booking process is streamlined, secure, and mobile-friendly, allowing guests to complete their bookings with minimal steps and distractions.

STAAH Booking Engine

4) Personalization and Special Offers

Hotel Booking Direct Conversions with Hotel Website 1

Implement personalized experiences on your website to entice guests to book directly. Use data-driven insights to tailor recommendations based on the user’s preferences and past interactions. Offer exclusive deals and special packages for direct bookings, such as discounted rates, complimentary upgrades, or added amenities. Highlight these benefits prominently on your website to incentivize visitors to book directly with you.

Learn more about how to sell the right packages on your Hotel Booking Engine

5) Search Engine Optimization (SEO)

Hotel Booking Direct Conversions with Hotel Website 5

To drive organic traffic and increase direct conversions, optimize your hotel website for search engines. Conduct thorough keyword research and strategically incorporate relevant keywords into your website’s content, meta tags, and headings. Ensure your website has unique, descriptive page titles and meta descriptions. Create informative and engaging blog posts around travel guides, local attractions, and events to attract potential guests and improve your website’s search engine rankings.

Are you new to SEO or wondering where to begin? Download our Free Ebook on  Hotel SEO for Beginners to make you familiar with basic SEO terms and trends.

SEO for Beginners

6) Clear and Transparent Pricing

transparency in pricing is vital to gain the trust of potential guests. Clearly display room rates, additional fees, and any restrictions on your website. An optimized hotel website can significantly boost direct conversions and help establish a direct connection with potential guests.

Use price widgets like WatchMyRate that display live rates from other OTA’s to display transparency and why booking direct is better.

7) Be active on Socia Media

Build trust with potential guests by incorporating social proof and trust signals throughout your website. Display guest reviews and ratings prominently on your homepage and booking pages. Showcase any awards or certifications your hotel has received. Add logos and links to popular travel review sites such as TripAdvisor and Booking.com. This will help to increase the credibility of your hotel.

Did you know STAAH ReviewMinder – Online Reputation Management System that displays reviews from different channels on your hotel website.

Booking STAAH

8) Optimize for Local Search

Optimize your hotel website for local search to capture guests looking for accommodation in your area. Create dedicated landing pages for each local attraction, event, or popular search term related to your hotel’s location. Incorporate relevant keywords and provide helpful information about nearby amenities, transportation options, and points of interest. This strategy can help increase your website’s visibility in local search results and drive targeted traffic.


Are you an accommodation provider but still don’t have your own website? Find out how STAAH InstantSite can help you drive more bookings. Get in touch today at sales@staah.com

8 Ways to Boost Direct Conversions with an Effective Hotel Website was last modified: June 14th, 2023 by Nashi Dasgupta

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