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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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Top hotel review sites and how to manage them?

19 January 2022
Importance of Hotel Reviews 1

There is no mistaking the importance of online reviews for hospitality. 85% customers trust online reviews before making a booking.


Guests read as much as seven reviews before forming their opinion. Which sites do they prefer? And how can you make sure you have a positive presence on them? Let’s explore.

Online review sites you cannot ignore

There is no shortage of online review sites. While the general review sites such as Facebook can offer a wider audience, hotel and hospitality review sites will connect you with a higher percentage of quality leads who are already in need of your services.

Here are some that your team and you should be actively engaging with.

TripAdvisor

With 1.4 million hotel listings and 884 million user reviews [Statista], traffic from this source is high and leads qualified. Once you claim your existing listing or create a new one, you can add amenities and features, and start responding to reviews on the platform. According to TripAdvisor 87% of travellers have a better impression of a property that responds to negative reviews.

Booking.com

Online Reviews Happy Guests

A top choice for booking accommodation, Booking.com has nearly 30 million hospitality listings. According to the platform, when you book via Booking.com, 38% of the guests leave reviews. Being an influential platform, listings that have more reviews and a higher star-power are more likely to be seen and booked by travellers.

Responding to reviews, both negative and positive is a good way is recommended. Booking.com suggests keeping your tone positive even when responding to a negative review.

Expedia

Expedia and its sister travel platforms get more than 675 million reviews every month. Registering your hotel on Expedia provides you access to all these travel platforms, including Orbitz, Wotif and Travelocity. You can easily view and respond to reviews left by guests.

Hotels.com

While Hotels.com is another website under the Expedia Group umbrella, it has been pulled out in this list as it is a huge destination for people who are most interested in booking hotels or resorts for their trips. Reviews are still managed through Expedia’s Partner Central, making it incredibly easy to manage your reputation between two massive sites.


Read other Tips and Trends on Online Reviews here


Google

Google may not be specifically focused on hotel reviews or hospitality, but it is the leading general review website across thousands of industries. Travellers frequently use Google’s handy hotel search tool to compare properties based on their locations, prices, and—of course—their reviews.

Once you create or claim your free Google My Business listing and add your business to Google Maps, you can respond to reviews that guests leave for your hotel. Much like on TripAdvisor, you can even respond to reviews that were left before you claimed your page, if relevant.

Did you know you can list your Hotel on Google for Free with STAAH Get Google? Find out more here


ReviewMinder STAAH

Common mistakes hoteliers make with managing online reviews

1) Not engaging with reviewers.

Are you a hotelier that doesn’t respond to reviews? Or responds late? Or responds with set-standard responses approved by management? Your lack of response and lateness or even standard responses are being noticed by past and future guests. For guests, this reflects who you are and may become a hindrance to get bookings as travellers search out reviews and their responses before booking.

2) Not reacting to reviews.

You don’t need to start making changes to your hotel with every review. However, look out for consistent trends in the reviews and if you find some, these could be areas of improvement or even just highlight in your communications.

3) Not inviting guests to share reviews.

Manage your Hotel Guest Reviews

Unhappy guests may be forthcoming in sharing their views. Happy guests are also willing to post reviews – they just need some reminders. Make it a part of your service and communications process to request for online reviews to grow their volume.

4) Relying on manual methods to manage reviews.

With multiple review platforms to manage, logging into each everyday to manage feedback is not easy. You’re likely to miss reviews or respond late. Instead invest in a platform such as STAAH Review Minder that allows you to manage multiple review platforms from a single dashboard.

It also allows you to do an analysis of your competitors’ reviews, measure your guest experiences and set up alerts while providing actionable insights.


STAAH ReviewMinder 1

 

 

Top hotel review sites and how to manage them? was last modified: March 3rd, 2023 by Nashi Dasgupta

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