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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      STAAH ReviewMinder Playbook

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      The Domain Hotel and Spa, Bahrain

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      Acappella Suite Hotel (Malaysia):

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New Zealand’s Marsden Hotel Group partners with STAAH

21 January 2025
Marsden Group

Marsden Hotel Group, owner and operator for successful 4-5 start properties across New Zealand, has teamed up with STAAH, a leading technology provider for hospitality businesses, to boost the revenue-generating capabilities of the properties in its network.


Properties across the group’s network within its brands Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham have completed the roll-out of the STAAH channel manager, booking engine and global distribution systems (GDS). In addition to these there are also integrations with Marsden group’s PMS, Opera, Newbook and revenue management technology. This combined tech refresh will give Marsden properties the rigour required to accelerate in a highly competitive industry.

Marsden Group 1STAAH’s booking engine will form a key component of Marsden’s direct booking strategy to improve e-commerce conversions, while STAAH’s distribution solution and end-to-end GDS service will allow Marsden to recognise the potential of a broadening travel community, including business travellers, as volumes grow.

Marsden Group 2“Supporting a range of 4 to 5 star properties as diverse as the travellers checking into them, it pays to adopt an integrated platform that deeply understands how simplifying booking processes and maximising distribution translates to more revenue,” says Emma Kirkland, Director of Revenue Management, Marsden Hotel Group. “In just the first month, our GDS channel volume has doubled, and we’ve gained significant benefits from the new channels integrated through STAAH.”

Marsden Group 5Emma commended the seamless onboarding of 15 group properties, “no small feat” and highlighted the ease of using STAAH. “Creating promotions with STAAH is quick and effortless, thanks to its intuitive and user-friendly system,” she said. The Marsden team is already adapting and improving the STAAH offering to fulfil its distribution needs and gain real-time insights for improved decision-making.

Marsden Group 3“Technology is in the forefront for properties seeing impressive revenue gains as they are empowered to be responsive to the evolving needs of modern travellers,” says Tarun Joukani, Director, STAAH. “We are excited to work with forward-thinking businesses such as The Marsden Group are eager to support their growth and transformation as they make business seamless for not only their teams, but also the travellers booking stays.”

Marsden Hotel Group owns and operates a diverse portfolio of 15 successful accommodation businesses throughout New Zealand under the brands Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham. With properties located in Auckland, Rotorua, Wellington, Christchurch, Central Otago, and Queenstown, Marsden Hotel Group is committed to delivering exceptional guest experiences.


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New Zealand’s Marsden Hotel Group partners with STAAH was last modified: January 21st, 2025 by Nashi Dasgupta

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