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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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Tips to have a successful hotel website to boost conversion

9 October 2020
Tips to have a successful hotel website to boost converison

Great guest experience begins with your website, even before the guest walks in through the door. Your website should be creating potential customers to paying guests.


Attract visitors with a beautiful & responsive website. Engage them with good content & design. Then convert your web visitors into guests with STAAH’s powerful booking engine.

Tips to have a successful hotel website to boost converison 2

Your hotel’s website is its face on the internet. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you.

Here are a few tips that can help you increase conversion from your hotel website and drive more direct bookings:

Simple Navigation

hotel guest experience expectationWith the new normal, everyone is online and to attract a potential guest you must have your hotel website stand out.

Don’t clutter your homepage – or any page for that matter. Provide only relevant information and in easily digestible bits. Remember you’re dealing with a fickle web audience and have only a few seconds to sell them your story and convert and make sure it’s mobile optimized.

Making a site’s navigation feel as effortless as possible is one way to make people follow through with the booking on your own site. STAAH Instant Website has a solution to attract visitors with a beautiful & responsive website.  Engage your visitors with good content & design.

High Res Images & Videos

Tips to have a successful hotel website to boost converison 3Content is the key to a good website. Showing the guests before they arrive a virtual room tour or high res images of the property rooms, facility, and amenities scan create a huge difference.

A booker is more likely to book after seeing the images because he will be convinced with a story in his mind of what to expect from the property.

Seamless Booking Engine

asian woman using laptop credit card shopping ecommerce female relax feeling happy online shopping sitting sofa living room home lifestyle women relax home concept 7861 1956

Ensure that you have an easy to use and secure booking engine. Then convert your web visitors into guests with a powerful booking engine such as STAAH ConvertDirect Booking Engine.

STAAH also has a great widget ‘WatchMyRate’. The WatchMyRate widget displays live rates from five different channels, which can be seen by all visitors, driving direct bookings and revenue for your property. Remember to make sure your booking engine complies with the requirements of the Payment Card Industry Security Standards Council (PCI DSS).

Mobile friendly

Tips to have a successful hotel website to boost converison 1This is a must-have and cannot be neglected. If you aren’t mobile-friendly, make that your #1 on your to-do list! Non-mobile friendly sites are now being penalized by search engines and ranking systems, which will make any competitors show above yours as a priority.

In this day and age, you will find that a majority of your potential guests will be booking online, and on their mobile. Your website needs to be optimized for this to happen and make it easy for them to book. You can also set Mobile-only deals to attract more direct bookings from your hotel website.

Reviews and Testimonials

Tips to have a successful hotel website to boost converisonCustomer reviews should be a big part of your content because it helps to build trust if a potential guest is about to book via your website. Having reviews displayed can create transparency and help the book decide to complete a booking.


hotel website that converts footer

Tips to have a successful hotel website to boost conversion was last modified: October 26th, 2022 by staah

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