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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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Generational Marketing 101: Understanding Audience Segments

20 December 2017
staah Generational Marketing 101

Do you know your millennials from boomlets? Is Gen Z driving growth in your segment or are you reliant on the baby boomers? In this post we delve a little deeper into demographics most commonly used in modern marketing and some of their key attributes.

Baby Boomers

Baby Boomers

The ‘me’ generation, born between 1946 and 1964, baby boomers are typically financially stable and probably now retired. While there is a lot of focus on millennials, marketers should never forget that this is a generation that has money to spend. Here are a few things you should know about them.

  • They have disposable income and are better placed than any other segment to travel and spend.
  • They are loyal – more loyal than most other segments. If you prove your quality, they are likely to be your customers for life.
  • They may not be tech-savvy, but are certainly becoming social media competent. You’ll find them vary of online marketing and it is important to look and sound legitimate in all your digital communication to them.
  • They are said to be direct marketing receptive – emails, etc.

Generation X

Millennials or Generation Y

Sometimes called the ‘Forgotten Generation’, this is the segment born between 1965 and 1980. Think of the 40-year-old who went to high school in the 80’s and is now working in green energy and has little kids to contend with. This generation remembers how video killed the radio star and are more pessimistic about having enough money to retire.

Marketing to this group is a complex task, but one that must be done as this is the generation that will take over from the baby boomers soon. What to expect of them?

  • They have more than just a tenuous grasp of technology. So when marketing to them embrace technology, even newer platforms.
  • Loyalty is important to them – work it to your advantage.
  • They’re a super busy lot, getting through life, paying off a mortgage, etc. But they have time for online platforms – only they hate being bombarded with ads. So keep communication to them to-the-point and timely.
  • They use a lot of social media – target them there.

Millennials or Generation Y

Millennials or Generation Y

Born between 1980 and 2000, these are the children of boomer professionals who opted for late parenthood and young Gen X parents. They also go by the names of 9/11 generation or echo boomers. Basically they are grown up versions of kids that Barney promised would be special no matter what. These digital natives are most widely talked to and about on social media and in pop culture. Here is what you should know about them.

  • They’re technology obsessed, frequent online shoppers and you could say even averse to traditional marketing.
  • They can be a bit narcissist – it’s all about them and so social channels work well with this group. Forget celebrities; turn this group into social advocates for your brand. This group invented and swear by reviews.
  • They entered the workforce when the economy was slow and have a huge proportion of entrepreneurs.
  • Keep you messages to them short, funny and true – they like the real deal.
  • Causes prompt action from them quickly. And, they are out to save the planet and ‘natural’ lifestyle that the generations before them trashed.

Generation Z - STAAH Blog

Generation Z / Generation I

The Internet generation that is growing up with educational games on their own computers, smart devices and video game consoles. They’re still growing up so more relevant to family and kids/ teen brands. Marketers are targeting them with sophisticated in-context messaging on their digital devices.


In conclusion, it is important to keep in mind that each generation is comprised of unique personalities, not all people will respond the same way. Don’t throw your other demographic targeting and segmentation strategies out the window!

Generational Marketing 101: Understanding Audience Segments was last modified: October 27th, 2022 by staah

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