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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH With Matthias Dybing And…

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      STAAH Weekly Hospitality Quiz: 17 January

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

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  • Free Demo

8 Ways to Market Your Hotel According to Season

8 May 2019
Market your hotel according to season

Distribution plans need diversified strategies to cater to seasonal changes. A well-thought-out action plan helps maintain healthy levels of demand all year long.


Seasonal changes affect occupancy rates. The slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips on how you can market your hotel seasonally:

1) Be Proactive and Analyse your Markets.

An in-depth analysis of your source markets will reveal where your guests come from for each season. For example, Europeans would like to get away in winters to warmer places like Southeast Asia or Latin America. So, identify the trend and do targeted offers to capture their bookings, well in advance.

2) Understand Your Channels Performance

Review the performance of all your online channels in detail. A close look at the monthly reservations data from each channel can help identify the pattern for all seasons. Accordingly, you can strategise on ways to optimize the seasonal performance of these channels.

3) Entice Travelers for an Increased Stay

Lure the travellers for an increased stay at your property by offering discounts for longer stays or offering value add packages. This is particularly helpful for targeting leisure travelers as they tend to stay longer than business travelers. Such offers can be rolled out during weekends and holiday periods where demand from business customers is generally low.

Travellers - STAAH Blog

4) Partnerships

Drive business through local and global partnerships as they do help increase your presence in the market thereby driving more traffic. During low season especially this strategy works great, as your rooms and services can be clubbed as a package along with the partners offering.

5) Understand User Booking Journey

Travelers usually compare the deals and rates on multiple OTAs before confirming their booking. Analyze these booking window sessions per season, to know what channels are performing best in terms of gaining reservations. With this data, you can create a clever strategy to get more bookings.

6) Competitor Intelligence

Set competitive rates based on your competitors to attract more customers. STAAH’s intelligence tools, WatchMyRate, and STAAH’s help you price your rooms against your competition and get more bookings. Also, keep an eye out for the distribution partners your competitors work with along with understanding their rates and offers.

7) Content Makeover

Visual content with happy and appealing images often results in more clicks. Use of sunshine and cocktails images for summer promotions or snow and skiing images for winter vacations on your metasearch profile, social media accounts, and official website will result in added traffic.

Happy and Appealing Images - STAAH

8) Inspire Loyalty

It’s not uncommon for families to return to the same hotel year after year. Attracting families to your hotel repeatedly is an excellent way to build a loyal customer base. Friendly staff topped with passionate service makes a huge difference in guest experience and ensures repeat visits. Use this loyalty in translating to more direct bookings by offering exclusive seasonal offers.


We hope the above points will help you create your seasonal distribution strategy to keep you ahead in the game. We are always looking to receiving your suggestions and inputs. Write to us at marketing@staah.com


8 Ways to Market Your Hotel According to Season was last modified: October 26th, 2022 by staah

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