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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Direct Booking Strategies: How to Promote Your…

      How to Attract More Bookings with Irresistible…

      Are You Losing Bookings? Common Website &…

      What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

  • News
    • STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

  • Success Stories
    • Chalets 1066 in France Sees 20% Growth…

      The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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Thoughtful Thursday – Matrix – Revenue Control V2: Your Ultimate Revenue Optimization Tool

3 April 2025
matrix.jpg

Finding the right revenue optimization tool can feel like searching for a lighthouse in a storm, properties need a solution that provides clarity, direction, and control in a rapidly changing market.


Many properties, especially groups of properties struggle with manual rate updates, rigid pricing structures, and inconsistent revenue strategies. Matrix – Revenue Control is designed to solve these challenges, offering powerful automation, flexible configurations, and deep insights to increase profitability effortlessly.

Why Matrix – Revenue Control?

Matrix – Revenue Control introduces several advanced features that simplify revenue management and help properties make data-driven pricing decisions.


Key Features & Benefits

1. Flexible Season Management (Date Ranges)

  • Previously fixed preset seasons are now fully customizable.
  • Properties can rename, hide, or delete season settings based on their needs.
  • Ensures a more dynamic and adaptable approach to seasonal pricing.

2. Optimized Master Rates

  • Inventory tiers now have unique identifiers, ensuring structured rate management.
  • New formula functions allow default tier pricing automation.
  • Special Tier Pricing: Allows rates to be applied regardless of inventory restrictions, helping hotels maintain rate integrity.

3. Advanced Formula Management

  • Nested Master Functionality: Create dependent rate structures where sub-rates derive from a master rate.
  • Rate Grid Preview: Hotels can visualize configured rates before applying them, minimizing errors.

4. Revenue Control Panel Enhancements

  • Two new rate management methods:
    • Overwrite From Rate Grid: Dynamically update rates by selecting from an interactive rate grid.
    • Replace Tier Bands: Swap an existing tier rate with another to maintain revenue flexibility.
  • Enhanced rule functionalities for better tier and rate management.
  • Availability and rate reports help revenue teams make data-driven decisions.

5. Historical Rate Tracking for Transparency

  • The Summary Module logs all rate updates and stores historical data.
  • Provides full visibility into rate changes and pricing strategies.
  • Helps with compliance tracking and revenue performance analysis.

Real-World Application: How It Works in Daily Operations

Imagine a group of properties/chain of hotels managing multiple properties across different regions. With Matrix – Revenue Control V2:

  • The revenue manager can set seasonal pricing dynamically instead of using fixed presets.
  • Different room categories can have nested rates where premium suites derive their pricing from a master ‘Deluxe’ category.
  • If occupancy fluctuates, they can quickly adjust tier bands to optimize revenue without manually updating every single rate.
  • The team can track all changes and ensure consistency across properties, avoiding errors and revenue leaks.

Example: Setting Up Matrix – Revenue Control 

  1. Define Date Ranges – Customize seasons by renaming, hiding, or deleting preset options.
  2. Configure Master Rates – Assign tier names and apply formula-based pricing.
  3. Set Up Special Tiers – Create fixed-rate tiers that override standard pricing models.
  4. Apply Nested Formulas – Establish rate dependencies between different room categories.
  5. Manage Rates Dynamically – Use the Revenue Control Panel to overwrite or replace tier bands as needed.
  6. Track Changes with Summary Module – Monitor rate updates through activity logs for transparency.

The Future of Smarter Revenue Management Starts Here

Matrix – Revenue Control isn’t just another tool, it’s the guiding star that helps properties navigate the complexities of pricing and profitability. Whether you’re managing a single hotel or a global portfolio, this solution ensures smoother operations, increased flexibility, and data-backed decisions.

Read the article here for setup details.

Take control of your revenue strategy today, and experience Matrix – Revenue Control in action!

channel manager STAAH

Thoughtful Thursday – Matrix – Revenue Control V2: Your Ultimate Revenue Optimization Tool was last modified: May 13th, 2025 by Nashi Dasgupta

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