It may seem like a whole lot of work for uncertain gains but with 330 million monthly active users, do you really want to ignore this platform? Here are top 10 reasons why you should not disregard Twitter.
1. You Can Reach a Global, Millennial Audience
Supported with more than 40 languages, it is not surprising that the Twitter audience is spread worldwide – perfect for when you’re wondering how to target international visitors. 37% of Twitter users are between 18 and 29 years old and 25% between 30 and 49 years old.
There are 100 million daily active users on Twitter right now, and they post 500 million tweets a day. That means that each user is tweeting on an average of 5 times per day, whereas the average Facebook user only posts one time each day. With the right content you can get very far on Twitter.
3. Engage Your Customers
Twitter is a great platform to communicate with customers. Track key phrases, hashtags and related brands. Follow the conversations and respond, being helpful and responsive to your guests’ or potential guests’ needs. To monitor the right conversations, it is important to research and follow the right hashtags.
4. Build Relationships with Influencers
Keen to reach out to influencers? Bloggers? OTAs? It is not always easy to get them on email or even direct message on Facebook. Use their Twitter handles to communicate and get the conversation started. Follow them on Twitter, make mentions and ask questions – it’s a great way to get in front of them in a crowded digital environment.
5. Keep Track of Competitors and Industry
If you don’t engage with your customers on Twitter, someone else will. To stay ahead of competitors and keep on top of industry trends, you need to get active on Twitter. Did you know Twitter allows you to segment people you follow, so keeping track of conversations is easier?
6. Value for Money
Organic reach on platforms such as Facebook has been limited by constant algorithm updates. Twitter is yet to clamp down on organic content, making it a valuable platform when you have limited time and resource for content creation.
7. Photo-Tagging Guests
A study by Buffer showed that attaching images to tweets raised Twitter engagement by as much as double, and tweets with images received 18 percent more clicks than those without. Imagine the number of retweets, likes, tweet impression and extra eyes for your property when you tag a guest with his or her photo whilst at your place! All you need to do is request for their Twitter handle.
8. Make the Most of Local Events and Seasons
Become a spokesperson for your location by being active in the community. Highlight local events and attractions in your tweets. Engage with local activities online. It will enhance business growth and have a long-term impact on customer perception.
9. It’s Great for Viral Promotions
If you get the content of your tweets right, this is a great platform to reach far and wide. Spice up your tweet with full-featured images, inspiring graphics and creative hashtags that tie into trending topics.
10. Online Reputation Management
Whether you like it or not, people are going to learn about your property on the internet. You have two options: You can leave your online reputation to chance and run the risk of disgruntled customers ruining your reputation or you can take the chance to create your own visual image. Twitter is an opportunity to do the latter. It is also a platform to manage reviews left on the platform.
So what do you think of Twitter now? Is it a Yay or Nay for your business? Are you already using it? If so, how well does it work for you?