STAAH Blog
  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo
LATEST
Smart Hotel Distribution: What Every Hotelier Needs to...
Cloudbeds and STAAH partner to enhance channel management for...
STAAH Achieves Prestigious Seamless Product Badge from Booking.com
The Komu Boosts Direct Revenue by 25% with...
STAAH Product Updates You Can’t Miss – April...

STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

4 Ideas to Enrich Your Visual Marketing Strategy for Your Hotel

14 July 2021
4 Ideas to Enrich Your Visual Marketing Strategy for Your Hotel

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however, isn’t limited to language.


We are deeply visual creatures, and when we’re about to invest time and money into anything, especially an experience, we want to see it, not just read about it.

Ever since the boom of digital outlets that support visual output, like Instagram, Pinterest, and Facebook, hotels have had to up their visual marketing game.

It’s no longer enough to just add the occasional, vague description of your rooms, or to add stock-like photos on the website to show your interior. That just doesn’t cut it for the modern traveller who knows what they want for any adventure.

To bring your hotel to life visually across all media (digital and print alike), you need stellar photos, illustrations, and all other visual representations to portray your hotel in the best light.

Entice influencer and guest visuals

4 Ideas to Enrich Your Visual Marketing Strategy for Your Hotel

In addition to original photography (to which we’ll get quickly), your hotel will greatly benefit from collaborating with influencers as well as your very own guests. If your budget permits, working with a well-known micro-influencer on TikTok or Instagram can help push your brand’s visibility as well as customer engagement to great heights.

People want to see that your hotel is well-liked among people they respect and appreciate, so outside of your influencer collaborations, your marketing approach can benefit from guest engagement, too.

  • Create your own hashtags and encourage people to use them with their selfies at your hotel or spa and tag you on their social feeds. Make sure to show appreciation and thank them!
  • Organize contests and dedicated campaigns to portray a specific visual segment of your hotel, be it your renovated pool, your ice-cream parlour, or your chef’s weekly specialties.
  • Guest-made visuals on social media can turn into raving reviews, so make sure you encourage people to create as much content as possible and reward them for it.

Always produce authentic photos

4 Ideas to Enrich Your Visual Marketing Strategy for Your Hotel

Wherever your hotel might be, you know that you can easily go to one of many stock photography sites and find beautiful, free images for your site and your marketing campaigns. Yet, you really shouldn’t.

Stock photos add zero value to your brand identity, they don’t inspire emotions, and you can hardly rely on them for every image in your selection.

Make sure your own photographer is well-trained in capturing these essential nuances of your brand, to possible and act more attention and engagement online.

Interactive graphics for your hotel

The old saying that “a picture is worth a thousand words” should guide you when you’re creating your own visual content for your digital marketing strategy. Beautiful, but passive images can be powerful. Imagine what you can do with interactive visuals on your site. Today’s travellers enjoy the idea of greater convenience and easy booking systems, so granting them access to your restaurant’s floorplan can make their decisions much easier.

Let your guests take their pick as to which table they want to book for their dinner, or how they can arrange the seating plan for their corporate event. A diagram and an interactive representation of your floorplan on your website will instantly help your guests make up their minds and engage with your site more easily.

Create videos that complement your strategy

4 Ideas to Enrich Your Visual Marketing Strategy for Your Hotel

If you’ve elevated your photography skills and you now have a brilliant selection of images that perfectly portray your hotel – it’s time to take on another visual medium, video. Both on your own website and across social channels, video content is rapidly becoming one of the most engaging formats for hotels.

  • Use social media stories to post this fleeting, but incredibly engaging video format to your channels.
  • Inspire guests to create their own videos and tag you in their posts.
  • Organize social media contests for the best guest video on social media, and offer an enticing reward, be it an extra night in your hotel, complimentary dinner in your restaurant, or a spa retreat day.
  • Post a season-relevant video on your site’s home page or the new landing page for your latest offers to portray your rooms or the scenery in your vicinity.
  • Videos made of professional photos into reels can also be a wonderful way to commemorate an event, such as the anniversary of opening your hotel.

Use videos to interact with your audience, but also to combine sound (such as those crashing waves of Bondi Beach) with visuals and to send an important message for different occasions. It can inspire potential guests to take the leap and book a stay.

Descriptive language and good wording can only get you so far in the hospitality business. With social media becoming more visual every day, and people more interested in experiencing different perspectives, you need to make your visual marketing more appealing and attractive for your potential guests.

Transform your website and social newsfeed into compelling visual storyboards, and you’ll give your hotel another fresh opportunity to entice new as well as repeat guests.


This article has been supplied by Are Morch from his blog. 

About Are Morch

are morch

Are Morch is a Hotel Marketing Coach driven by his passion and love for Hotels. He provides dedicated high-value Social Media marketing services for the Hotel Industry. Together with his Social Media management team, his mission is to help Hotel brands achieve rapid growth and a dominant presence in the ever-changing digital landscape.

4 Ideas to Enrich Your Visual Marketing Strategy for Your Hotel was last modified: June 21st, 2022 by Nashi Dasgupta

Related Articles

Leveraging Concerts, Sports Events, and Music Festivals...

SEO for hoteliers – 2024 and beyond

Trending Social Media Post Ideas for Hotels...

7 Hotel marketing strategies to adapt in...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder


QUICK LINKS
  • About
  • Blog
  • News
  • Resellers
  • Careers
  • Contact Us
  • Login
  • Help Centre
  • Refer a friend, get NZ $300
PRODUCTS
  • Channel Manager
  • Booking Engine
  • ReviewMinder
  • Vouchers
  • Global Distribution Systems (GDS)
  • InstantWebsite
Solutions
  • Independent Properties
  • Group Properties
INTEGRATIONS
  • All Integrations
  • OTAs
  • PMS
  • Wholesalers
  • PG
  • GDS
  • Metasearch Engines
  • Booking Engines & Conversion Drivers
  • Upselling, CRM & Marketing Partners
  • Su API
CONTACT

Sales Enquiries:
sales@staah.com

Customer Support:
support@staah.com

Billing:
accounts@staah.com

Careers:
people@staah.com

STAAH Limited. 2025 © All Rights Reserved. | Support | Terms | Cookie Policy | Privacy Policy