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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Digital Marketing: 10 Things Hoteliers Should Be Familiar With

30 March 2022
seamless hotel

The digital world is extremely dynamic and to be successful you need to keep up with the changes. Becoming conversant with the basics of digital marketing is essential.


1) Search Engine Marketing

Search engines are a powerful channel to connect with audiences. They should be at the centre of everything you do in the digital world.

A marketing strategy that is aimed at growing your ‘organic’ (unpaid) visibility on search engines like Google, Bing and Baidoo. The aim is to do everything you can – technically and via content – to ‘rank’ high on the first page of the search engine, increasing your visibility and hence the likelihood of a click through to your website.

2) Pay Per Click Marketing

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. This includes ads on Google AdWords, Bing, Yahoo, etc. Within this, you can have a display (banner-style) advertising or search advertising.

3) Social Media Marketing

Social Media Trends for 2021

After search, social platforms are the most powerful platform to engage customers and drive web traffic with the aim of conversions – for most properties, this means a booking. Connecting with your audiences with the right kind of message is important on social media. Read all about social media marketing here

4) Online Reputation Management

tips tactics to get reviews vacation rental 1

Knowing what is being said about you and managing it well. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. 92% of consumers regularly read online reviews to learn about a business.

Find the tips on how to avoid negative reviews here

5) Affiliate Marketing 

One of the oldest forms of marketing on a digital platform. Affiliate marketing is a revenue share model where you incentivise others to sell on your behalf.

6) Content Marketing

Content marketing is nothing but using this content towards achieving a marketing goal. Hospitality industries can reap the benefit from this if content creation is done right and market well. Use smart storytelling to do the selling as explained above.

Read the full blog on what is content marketing and how it can help hoteliers here

7) Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. This is one the most common and powerful marketing method and can help you create your own targeted customer data and you can offer them exclusive package deals.

8) Mobile Marketing

Digital Marketing 10 Things Hoteliers Should Be Familiar With 3

Reaching out via mobile devices, be it text, apps and more. One of the most common apps is Whatsapp marketing. Read more about it here

9) Booking Engine

On a hotel website, the most important component is the booking engine. A seamless guest experience begins with a simple & powerful online booking system, designed to deliver more direct bookings.

This is also the most crucial aspect of digital marketing for a hotelier. A good booking engine can get you far and earn you lucrative direct business. Find out the importance of a booking engine here

10) Analytics

Digital Marketing 10 Things Hoteliers Should Be Familiar With 1

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free!

The best part about digital marketing is DATA. It is about making informed choices and using customer information and behaviour to make your marketing machinery personalised and more efficient.


This blog has been taken from STAAH’s ebook on Digital Marketing Toolkit for Independent Hoteliers. Download your Full Copy here

DM 1


Read our other tips and trends on Digital marketing here

Digital Marketing: 10 Things Hoteliers Should Be Familiar With was last modified: June 9th, 2022 by Nashi Dasgupta

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