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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

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How to Create a Winning Social Media Strategy for your Small Hotel?

10 April 2019
Social Media Wining Strategy

Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.


Most would agree that social media is a fantastic way to connect with your existing and potential guests. By not being a part of the social media network, you could be missing out on connecting with people who would love to hear from you – and book.

But, social media can be overwhelming. Especially, if you’re a small property owner already juggling multiple things on the operational front. Where do you start? How do you be efficient and effective on social media?

Follow our simple tips to ace your social media

Always begin with a plan.

It’s the foundation for success in any business. Set goals and objectives that are measurable and matter. For example, “I’d like to grow my database by 10% by the end of the year via social media.” Have multiple goals. Then conduct competitor research – who’s saying what and how many people are ‘listening’ or engaging. Next, do an audit of your existing social channels (if you have them). As the last part of this step, find what sets your property apart and develop a social calendar based on this.

Social Media Strategy - STAAH Blog

Don’t try to be everything to everybody and everywhere.

It is hard enough for the big guns with agencies to be active and effective across all social media channels. The secret to success is focusing on platforms you are most likely to find your target audience. For example, an Instagram audience is far younger than a Facebook audience.

Understand who you are trying to connect with.

Who is your target audience? What do they like? Where are they? Dig deep into the data of your booking or front desk platform to find out more about your guests. A friendly chat with your guests could get you more information than machines sometimes. The better you know your audience, the better you can target them via social channels.

Connect with your audience.

You know them and you’ve probably found them on social platforms avi groups or paid ads. Now what? Connect. Build relationships – make it personal with gestures such as thank you messages to loyal guests or for those who leave reviews. Engagement on social media is a two-way street – and brand speak has little space. Connect like a human.

Be authentic and compelling.

What’s your story? How is it different from the hotel across the street? Rich storytelling supported by powerful visuals or videos are a great way to get the attention of your audience and ramp up engagement.

Quality matters, not quantity.

The idea is not to have thousands of followers. You must aim to build a pool of quality audience who engage with your content regularly. To do this, pitch and sell isn’t always the best approach. This is a social platform and the need to be human is important.

Invest in the right tools.

Time is precious and you want to put your limited marketing time to best use by leveraging the right tools. Luckily they don’t always cost a fortune! Hootsuite, Buffer or similar apps are great to schedule posts across multiple platforms and listen to what your competitors or followers are saying. Look at designing tools such as Canva to make your posts stand out. BuzzSumo or Pocket are good content curation tools.

Invest in Social Tools

Be responsive.

If someone messages you or comments on your post, respond as soon as possible (here’s where the tools to manage these tasks come in handy). Be aware of conversations your key audience is having so you can tailor your communications around it.

Track and refine.

Social media strategy, like all things digital, is constantly evolving. Track your performance against the goals you set at the start. Have regular checks to see how you are faring and refine your strategy as needed to improve performance.


What has your social media success been looking like? Or where do you think you missed the boat? Talk social with us on marketing@staah.com or our social channels.

How to Create a Winning Social Media Strategy for your Small Hotel? was last modified: October 26th, 2022 by staah

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