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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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Why Your Business Needs Social Media Listening?

20 June 2018
Social Media Listening

Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need the help of some tools and a smart strategy. Let’s explore.


What Is Social Media Listening?

According to a HubSpot survey, almost 4 million posts are added across all major social platforms in one minute!  96% of people that discuss brands online don’t follow those brands’ profiles, so it’s highly probable that you’re missing relevant posts.

If you’re not engaged in social media listening, you’re ignoring your guests – and that’s just bad business.

Social media listening is a term given to tracking conversations on social media that relate to your brand, products and the industry you operate within.

Social Media listing


Why You Need It?

  • To keep track of your brand health and improve customer experience. Products such as STAAH’s ReviewMinder help you stay on top of what people are saying about you and your service and manage it from there as required.
  • Keep a bird’s eye view of things. Sometimes you’re so close to your service, you miss signs. A trend analysis as available through social media listening tools gives you the sentiment over a sustained period.
  • Create content that your audience wants. By listening to what interests people, you can curate your own content to what they would like, thus getting better engagement.
  • A great way to find user-generated content to use on your own channels.
  • You can keep abreast of what your competitors are doing, industry trends and what other local operators are talking about. This helps you align your communications with theirs.
  • Generate ideas for your next marketing campaign.
  • Find industry influencers who can help spread the word about you.
  • Identify where your target audience hangs out and make sure those channels are part of your strategy.

How to Listen?

First, find the right keywords to stay on top of (check out our suggestions for groups below to curate this list. Examples of keywords and key phrases you should be staying on top of are:

  • Your competitors’ brand names, product names and handles
  • Industry buzzwords
  • Your slogans and your competitors’ slogans
  • Public people in your company and competitors’ companies
  • Your hashtags and your competitors’ hashtags
  • Hashtags related to your industry
  • Common misspellings and abbreviations for all of these.

Next, find the right set of tools to help you monitor all this data. Some common tools used by brands include Hootsuite, Klout, Simply Measured, Buzzsumo, Tweetreach, Tweetdeck, Likealyzer, Talkwalker, Google Alerts, Google’s Keyword Tool and Reddit Keyword Monitor, among many other tools. What you choose comes down to your budget and use – each tool has its pros and cons, but all of them help you achieve the end objective of staying on top of social conversations. STAAH’s ReviewMinder is ideal to monitor customer reviews across sites such as TripAdvisor, Google+, Expedia etc. For any hotelier, these reviews are a gold mine.

Once you’ve finalized your tools, set-up your dashboard to monitor and use the insights regularly to make data-based decisions.

social listing


What Should You Be Listening To?

  • Brand and products. What are people saying about you, your services and any facilities you may have within your property such as a spa or restaurant?
  • What are people talking about the location where your property is located? You can join the conversation, provide valuable local insights and work it into your promotional strategy.
  • What are the trends? What do people want out of their travels? Learn from social media and bring it into your own brand.
  • Industry and competition. What are the others saying and doing? This will help you stay ahead of the pack by learning about trends.
  • Your niche. For instance, are you targeting backpackers? Or luxury audience?

Now that we’ve filled you up with the basics, let us know how you get on with social media listening and what improvements it is making to your business. We’d love to hear from you on marketing@staah.com.

Why Your Business Needs Social Media Listening? was last modified: August 15th, 2023 by staah

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