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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

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    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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      Connect with Expedia – Expand Your Reach…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

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      STAAH Weekly Hospitality Quiz: 20 December

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Maximizing travel for less: Travel trend data collected by Booking.com

18 December 2020
Maximizing travel for less: Travel trend data collected by

While 2020 has seen dramatic shifts in the way we live, work, and travel, our desire to see the world remains strong, with travellers continuing to find unique ways to safely explore near and far.


We have looked at data Booking.com released around guest behaviours which were based on research from over 20,000 travellers across 28 countries, coupled with their own data insights, to share some insight on guest behaviour.

Focus on Providing Value

The financial strain of the pandemic has been felt by many throughout the world. While travellers may still want to resume travelling as soon as it’s safe, we can expect people to prioritize value, booking transparency, and flexibility now more than ever, with these behaviours predicted to last years.

​With the pandemic impacting job security and financial growth across the globe, travellers are now far more focused on value when booking their trips. More than half (62%) of travellers will be more price-conscious when searching for and planning their next trip, and 55% are more likely to hunt down promotions and savings. Many are looking to the travel industry to offer greater value and better choices in accommodation and transportation options to help meet these evolving traveller needs.

Maximizing travel for less: Travel trend data collected by Booking.com

Data courtesy: Booking.com

Maximizing travel for less: Travel trend data collected by Booking.com

Data courtesy: Booking.com

Be Transparent with Policies

With travel restrictions changing often, it can be difficult to plan for a trip – as a result, three quarters (74%) of travellers said they want booking platforms to increase transparency about cancellation policies, refund process and trip insurance options.

Maximizing travel for less: Travel trend data collected by Booking.com

Data courtesy: Booking.com

Target Customers using Tools and Programs Available

As guests are looking for better value and pricing consider how you wish to target these potential customers. Booking.com have programs such as Genius and Preferred that can increase your property’s visibility, and we also recommend having strong pricing foundations targeting all types of travellers – which can be set up via STAAH. As we have also seen that booking windows are getting shorter, STAAH also has the capability to let you set promotions to target last-minute guests thereby increasing your visibility on Booking.com


If you would like to learn more about the research Booking.com has released, as well as read some of their other articles, click here.

 

Maximizing travel for less: Travel trend data collected by Booking.com was last modified: October 26th, 2022 by staah

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