Looking to stand out in a crowded market and boost bookings? The answer might lie in how you package your offerings.
Why Hotel Packages Work
When travellers book accommodation, they’re often looking for more than just a bed. They want value, convenience, and experience, all bundled up in one booking. That’s where hotel packages come in.
In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy. According to Expedia Group, packages often increase booking lead time, reduce cancellation rates, and boost total spend per guest by up to 30%. That’s because they help hotels offer a clear value proposition while giving guests an all-in-one solution for their trip.
Whether you’re running a boutique villa in Southeast Asia, a city hotel in Bangkok, or a beachfront property in Penang, curated packages can help you stand out, drive direct bookings, and build guest loyalty.
Understand Before You Bundle: Tailor Packages to Your Guests
Creating effective hotel packages starts with a deep understanding of who your guests are and what they care about. Not every package fits every traveler—and crafting one-size-fits-all offers often leads to underperformance.
Start by asking:
- Are your guests mostly couples, families, business travelers, or solo explorers?
- Are they price-sensitive or seeking premium experiences?
- Are they looking for relaxation, adventure, or convenience?
For example:
- If your core market includes young couples, a “Weekend Romance” package with a late checkout and dinner voucher might appeal.
- For families, think of offers that include extra beds, free kids’ meals, or tickets to local attractions.
- If your hotel serves a lot of corporate guests, a business-ready package with airport transfer, breakfast, and fast WiFi can become your bestseller.
Understanding your audience ensures your packages don’t just fill rooms, they build loyalty and satisfaction.
STAAH Tip: Use tools like STAAH’s Booking Engine and ReviewMinder to collect guest data and feedback. This can guide the types of packages you develop.
Types of Irresistible Hotel Packages
Once you know your audience, you can start designing packages that connect emotionally and practically. Here are some proven package types that can work across property types:
1) Romantic Retreats
- Includes: Candlelit dinner, spa treatments, wine on arrival.
- Great for: Couples, honeymooners.
- Example: Boutique resorts in Ubud offer “2-night Romantic Escape” deals with breakfast, massage, and a flower bath experience.
2) Family Stay & Play
- Includes: Kids’ meals, fun packs, attraction tickets.
- Great for: Resorts and hotels near amusement parks or city attractions.
- Example: Many hotels in Kuala Lumpur bundle Sunway Lagoon tickets with room stays to appeal to family travelers.
3) Wellness & Rejuvenation
- Includes: Spa access, yoga classes, healthy meals.
- Great for: Urban retreats or nature escapes.
- Example: Wellness hotels in Chiang Mai package digital detox experiences with plant-based meals and mindfulness sessions.
4) Work & Stay or Bleisure
- Includes: Airport transfer, meeting space access, extended check-out.
- Great for: Business-heavy cities or hotels near conference centers.
- Example: Singapore city hotels offer weekday “Biz & Unwind” packages combining work amenities with a rooftop cocktail.
5) Stay + Experience
- Includes: Cooking classes, guided tours, local cultural experiences.
- Great for: Properties near heritage sites or tourism hotspots.
- Example: Hotels in Hoi An offer lantern-making workshops as part of the booking.
6) Customizable Packages
- Let guests build their own add-ons—like meal plans, airport transfers, or room upgrades.
- Example: Using STAAH’s SwiftBook, hoteliers can allow guests to choose extras before confirming a booking.
These packages aren’t just revenue boosters, they enhance the entire guest experience by making it seamless and memorable.
How to Build Winning Offers (That Actually Convert)
Crafting a package is more than mixing a few perks together. Here’s what makes an offer truly compelling:
- Start with Value – Guests should feel they’re getting more than what they’re paying for. Even a free drink or late checkout can increase perceived value.
- Give It a Name – Names matter. “Romantic Escape” or “Workcation Package” sounds far more appealing than “Room + Spa + Breakfast.”
- Bundle with Purpose – Think of the guest’s journey. What do they need before, during, and after check-in? Can your package remove friction?
- Create Urgency – Limited-time or seasonal offers create FOMO.
- Showcase It Well – Use visuals and simple, benefit-driven descriptions. Avoid overwhelming the guest with technical terms.
STAAH users benefit from tools that make showcasing and managing packages easy across OTAs and direct channels—ensuring consistency and visibility without manual hassle.
Travel Packages: Go Beyond the Room
Want to take it a step further? Consider travel packages that combine hotel + experience + transport. These have seen a resurgence, especially among international travelers who value convenience.
A good travel package could include:
- Room + airport pickup + daily breakfast + local tour
- Room + ferry tickets or train pass
- Room + flight (via OTA integrations)
These “one-stop-bookings” make it easier for guests and allow you to compete with online travel agents (OTAs) by offering exclusive direct-only deals.
Example: A beachfront hotel in Langkawi could partner with a jet ski operator and offer an “Island Adventure Package” with room + activity + packed lunch.
Bonus Boost: Offer Flexible Payment Options
Modern travelers want flexibility. Offering “Buy Now, Pay Later” or installment plans can:
- Encourage guests to book higher-value packages
- Increase booking windows
- Reduce drop-off during checkout
While not every hotel has this set up, platforms like STAAH integrate with payment providers that can offer this feature, especially useful for long-stay or premium package bookings.
Final Takeaways for Hoteliers
- Know your guest: You can’t create what you don’t understand.
- Package with purpose: Build around real needs, not assumptions.
- Think beyond the room: Experiences, flexibility, and payment options make the difference.
- Use tech to your advantage: From STAAH’s channel manager to voucher tools and dynamic rate rules—you can automate, distribute, and optimize packages effectively.
Ultimately, hotel packages aren’t just about discounts. They’re about creating experiences that feel personal, seamless, and valuable—while growing your revenue and brand loyalty in the process.
