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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Are You Losing Bookings? Common Website &…

      What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

  • News
    • STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

  • Success Stories
    • Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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Boutique Vietnamese hotel reclaims direct bookings with STAAH

9 June 2025
Hotel Royal Hoi An in Vietnam

With STAAH’s booking engine and Get Google, Hotel Royal Hoi An in Vietnam turned things around—now more than half their bookings come direct!


Nestled in the heart of Vietnam’s cultural capital, Hotel Royal Hoi An – Gallery is more than just a place to stay, it’s a story waiting to be experienced. Each corner of the hotel celebrates adventure, romance, history, and nature, offering guests a unique opportunity to soak in the magic of Hoi An through the lens of local charm and luxury. With 187 elegant rooms and suites, the property sets the perfect backdrop for memorable stays filled with inspiration and discovery.

The Challenge

Before partnering with STAAH, the hotel faced a critical gap in its digital infrastructure: several weeks without a booking engine. This downtime had a clear impact, direct bookings dropped, and online traffic wasn’t converting.

“We were missing out on opportunities, and it showed. Not having a booking engine for even a short period created a ripple effect on our performance,” shared the team.

But that changed quickly, with STAAH.

booking engine for hotel


The STAAH Solution

Hotel Royal Hoi An – Gallery integrated STAAH’s Booking Engine, Get Google and Payment Gateway into their digital ecosystem—and the results were swift and impressive.

Booking Engine: A Channel That Delivers

STAAH’s Booking Engine didn’t just fill a gap—it quickly became a top-performing distribution channel. Within just weeks of going live, it began functioning like a standalone online travel agent (OTA), consistently delivering strong results.

The booking engine now contributes around 25% of total new room night bookings each week. It offers a seamless guest experience and mobile-first design improve conversions. Based on dynamic pricing, a pooled inventory system and armed with smart pricing features, it offers flexibility to create and upsell services directly—think spa treatments, transfers, or late check-out

“The booking engine exceeded expectations. It’s fast, reliable, and gives us the control we were missing.”

Get Google: Tapping into Intent-Driven Traffic

One standout performer has been STAAH’s Get Google feature. It allows the hotel to appear directly in Google Hotel Ads and search results—with real-time rates and availability shown to potential guests right at the point of decision.

Get Google drives nearly 30% of weekly bookings through the booking engine by tapping into the high-converting organic traffic without relying on OTAs. By seamlessly integrating to Google, the hotel’s visibility across search and maps is boosted.

“Get Google has been a valuable tool in our direct booking strategy—it’s consistent, effective, and easy to manage.”

direct booking hotel


Speed, Flexibility and Control

The hotel team also praised the STAAH extranet for its clean interface and lightning-fast performance. One feature that stood out? The bulk update tool—a real time-saver that simplifies managing rates, availability, and restrictions across multiple date ranges.

“It’s simple, fast, and incredibly efficient. With the bulk updater, we manage pricing in minutes, not hours.”


The STAAH Experience

From the very beginning, the experience with STAAH’s Vietnam team has been smooth and supportive. The onboarding process took just two weeks, and all systems were up and running without a hitch.

“We’re genuinely impressed by the support and professionalism. STAAH feels like a true partner, not just a tech provider.”

hotel online booking engine


The Results

Since implementing STAAH, direct bookings for Hotel Royal Hoi An – Gallery recovered—and now thrive with the booking engine delivers more than 25% of weekly room night bookings. Nearly 30% of direct bookings comes via Get Google. OTA performance has lifted thanks to a stronger overall distribution strategy.

With STAAH now an integral part of its distribution strategy, Hotel Royal Hoi An – Gallery is well-positioned to grow its direct business even further—while offering a seamless experience for guests from first click to check-in. It has gained full control over their digital presence and guest journey.


STAAH SwiftBook

Boutique Vietnamese hotel reclaims direct bookings with STAAH was last modified: June 9th, 2025 by Nashi Dasgupta

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