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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

      Indian travel trends 2022: what your guests…

  • News
    • STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

      STAAH Integrates with the leading halal-friendly channel…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Smart Distribution & Building a Resilient Business…

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

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Content Marketing For Hoteliers

24 July 2020
Hotel content marketing

Content marketing for the hotel industry is really important as it is the core of any successful digital marketing campaign and can be really helpful to attract potential guests.


WHAT IS CONTENT?

Ian Laurie of Potent Inc puts it very well, “Content isn’t ‘stuff we write to rank higher’ or ‘infographics’ or ‘long-form articles.’ Content is anything that communicates a message to the audience. Anything.”

Content marketing is nothing but using this content towards achieving a marketing goal. Hospitality industries can reap the benefit from this if content creation is done right and market well.

WHERE DO YOU START?

Truth is you will never hit the sweet spot at the beginning of this process. You only get better over time. Consider some of these top tips industry experts suggest for beginners in the field of content marketing.

1) Tell Engaging Stories:

Content Marketing For Hoteliers

The better the quality of your content, the more the shares, and the higher the engagement. Content is all about storytelling and keeping the person engaged via your content (image, video, email,etc). What’s your story? How is it different from the hotel across the street? Rich storytelling supported by powerful visuals or videos are a great way to get the attention of your audience and ramp up engagement.

2) Create a Blog:

Having your own hotel blog is a great way to ensure that you have a steady stream of content. Creating new blog posts on your hotel and relevant hotel industry content can help in increasing your brand awareness online.

And continuous production of good content is the foundation for a successful content marketing strategy. To know more about hotel blogs read here

3) Use the Right Tools:

Invest in a good content management system, CRM, and marketing automation suite; whatever it takes to make the task of content management easy.

4) Repurpose Content:

You can’t always create new content. It is ok to repurpose existing ones and generate content for using them in multiple places such as youtube, hotel website, Instagram, etc.

5) Promote on the Right Platforms:

Plan content strategies for your hotel’s content marketing promotion. These could be owned (i.e. your social channels or website) or third-party sites that would be happy to publish your content.

Find travel influencers (bloggers, media etc.) who are willing to share your content which will help your hotel’s branding.

6) Use Rich Images & Videos:

CONTENT MARKETING FOR HOTELIERS

Use images and videos in your content. It improves engagement value. Companies that use videos in their marketing enjoy a 27% higher CTR and 34% higher web conversion. Video tours around a property or your location will build customer confidence to book. They’re also a great way to generate customer participation and content sharing.

If you’re still a bit shaky on video, use multiple images in the gallery style to tell your story. Or just make videos out of photos. Content also helps in improving your hotel’s search engine optimization.

7) Put Money Behind it:

Boosting a Facebook or LinkedIn post doesn’t cost much. Just get smart about the target audience you promote it to. Using catchy promotion on social media with call-to-action towards a landing page which can help you attract potential customers.

8) Email Marketing

CONTENT MARKETING FOR HOTELIERS

Email marketing is another way to amplify your hotel content. Think about why people have signed up to your email and what they’d like to hear. Some people sign up to know about your deals and discounts, some may like to know about local events, while others may just have signed up because they’d like to hear what your property has been up to.

Test different kinds of content with various segments you’ve created. See what works so you can match a segment to the right type of content. To know about email marketing read here


This article has been taken from STAAH’s e-book on Digital Marketing Toolkit. To read the whole content download your FREE copy here.


Content Marketing For Hoteliers was last modified: October 15th, 2020 by staah

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