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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

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      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

      OMG! The Quirkiest Homes On Airbnb

      STAAH Get Google – Your questions answered

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

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      BLAAH BLAAH @STAAH with Dia Mirza

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      STAAH e-Book How To Set Up Your…

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How You Can Market Your Hotel Better Using Virtual Reality?

15 August 2018

It’s not a big hotels gig. It is certainly not difficult to execute. And, it’s becoming more of a reality in travel than you imagined. Let’s take a 360 tour into the world of virtual reality and how to make it work for your property.


What Is Virtual Reality?

Travel and accommodation are all about creating amazing experiences. Virtual reality is a way to make guests live that experience before they even step into your property. Cutting through the white noise of videos and beautiful images for an experience that’s interactive and personal.

Technically,  it is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.

My Property Is Too Small. Do I Still Need It?

73% of entrepreneurs expect that VR will be used to assist in the decision-making process for travel-related decisions such as destination or hotel choices.

If you don’t want to miss the boat on capitalizing on this interest, get VR. It’s more affordable than you think and more accessible since its launch a few years ago.

What You Can Do with VR?

Create experiences that sell. How? Let’s see …

Use 360 Videos to Tell Your Story

From your property’s pools and restaurants to individual rooms, 360-degree video lets people who are interested in traveling practically “try before they buy.” It’s a far more immersive experience than traditional photos (and your guests are assured that the images are not photoshopped!)

Capture the rooms, communal areas, and even nearby experiences to give the guests a real taste of your property and its surroundings.

Your guests don’t necessarily need a VR headset to view at their end but to get the full 3D effect, they will need to don the headset.

Virtual hotel tours are becoming popular for sales staff selling their room at hospitality conferences. Are you ready with yours?

Capture, Entertain and Enchant

It doesn’t have to be all about marketing. You can use your newly acquired VR headset to enhance the guest experience.

The Marriott uses an in-destination VR service called VRoom Service which guests can use for 24 hours. The VR devices are loaded with “VR postcards”, which provide guests with travel inspiration, showcasing people’s first-hand travel experiences. This has the potential to encourage new holiday bookings and even experiences offered in-destination.

You could do something similar, maybe not for every room, but invite guests to see nearby experiences (which you’ve filmed previously) via your headset.

You could use your VR headset to provide in-room entertainment. Let guests borrow or even hire to enjoy VR-linked entertainment and gaming in their room.

Meetings, Incentives, and Events

Virtual reality is a fabulous way to give event planners a much better impression of space and gauge if it will be suitable for their needs. Photos and descriptions don’t always provide the most accurate impressions.

VR gives event planners the confidence to book by providing a more ‘real’ experience of the space you have.


It’s still in its infancy stage but already VR is opening new avenues and helping properties of all sizes deliver an experience that’s geared to drive bookings. Consider it an investment in your present (certainly the future) and take the plunge.

 

How You Can Market Your Hotel Better Using Virtual Reality? was last modified: September 8th, 2021 by staah

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