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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

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      STAAH Product Masterclass – Series 1 How…

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Technology – your partner in crisis

20 May 2020
Technology – your partner in crisis

Times are undoubtedly tough. But if you’re hoping for sustenance in the short term and a bounce back later, focus on your hospitality technology.


COVID-19 has quickly brought the hospitality industry to a grinding halt. As hoteliers grapple with closures and layoffs, technology remains a steadfast partner. In this article we look at some ways your technology choices can help – or is already helping you – at this time of crisis.

When every enquiry matters…

Technology – your partner in crisisWe’ve all familiar with the “lookers not bookers” syndrome on our sites. In the time of crisis, where every website visitor could be a potential enquiry, it is important to ensure your

website booking engine is performant and able to convert. It is time to turn on the bells and whistles your booking engine comes with – promo codes, add-on services, upgrades and cross-promotions.

Ride the #supportlocal wave

As economies around the world crumble, the desire to support the community and local businesses is stronger than ever.
You can ride this emotion by leveraging your gift voucher engine. Encourage your locally based loyal guests and communities to buy a voucher for a friend or family member for future redemption. It is a great way to get the cash flowing again.

Stay visible

Technology – your partner in crisisYour OTA listings are like a billboard. While it may seem that no one is viewing this billboard now, maintaining its presence is critical. Why? Because if you remove your billboard, someone else will take the spot – and getting it back from them when you need to be seen is tough. OTAs work on a ranking system. The higher you rank, greater your visibility and thus chances to get booked. If you remove your listing, you are putting this online visibility at risk.

Stay bookable

Destinations Marketing Organisations (DMOs) around the world are continuing campaigns to keep the preference for their destinations high – getting people (domestic and international) to consider and plan for a holiday, but book later.

Your online presence via reviews, listings, website, etc form a key part of this planning phase. So, remain visible. You can even incentivise getting forward bookings now with flexible cancellation policies. Without your tech stack, including channel manager and PMS, your ability to manage this visibility and take forward bookings is greatly reduced.

Cloud – the saviour

Washing our hands for 20 seconds is not the only behavioural trend that has popped up during the pandemic; working remotely has been adopted en masse. Your cloud-based technology is supporting this switch without a glitch as revenue managers and teams connect from homes to manage elements that are crucial to operations. Make sure you are leveraging all features your PMS and channel manager that allow for collaborative working.

Efficiencies in working

Every dollar saved is a dollar earned. Your tech stack brings operational efficiencies and automation that are crucial to your
business such as time spent in rates management, real time intelligence, etc.

When the dark clouds pass

This will be over. When it is, we will bounce back – creative and bursting to make the most of pent-up demand. Setting up complex technology or restarting technology you may have paused could be an ordeal. Being ready from Day 0 to stay ahead of the pack is important to make the most of the “rush hour demand”.


Are you using your technology to be your crisis support partner? Is your team skilled to make the most of your tech stack? Now maybe the time to upskill. Connect with your technology suppliers to make a headway – it’s all about being ready for the bounce back.

 

Technology – your partner in crisis was last modified: July 30th, 2020 by staah

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