Destiny Scotland Apartments attributes the increase to STAAH’s varied distribution channels and seamless PMS connection.
Destiny Scotland Apartments offers guests a real taste of Scottish architecture and history across Scotland’s capital city Edinburgh & Glasgow where guests experience living in contemporary yet traditional surroundings.
The group guarantees the best rates by booking directly plus repeat guests unlock a loyalty discount with a fully flexible policy. All apartments are fully equipped and feature high-end amenities (including Noble Isle toiletries that are sustainable and vegan).
Challenges before using STAAH
For any property type in the modern hospitality industry, technology can unlock efficiency that leaves staff to focus on guest service and not run mundane admin tasks. This is more so when it comes to distribution management, which if run manually can be a painstaking task of updating listings, rates and inventory across multiple channels.
For Destiny Scotland Apartments, while channel management technology was enabled before STAAH, it was riddled with technical challenges and did not work well with their property management system (PMS). This led to booking errors that resulted in a compromised guest experience.
An Instant connection that made all the difference
Recommended by their PMS provider, Elina, and other industry professionals, Destiny Scotland Apartments adopted STAAH MAX for its channel management. The set-up was quick and seamless, and the existing integration with Elina PMS meant the rates and inventory updates for all apartments could be easily managed from one central source.
Since the STAAH platform is cloud-based, the updates are instant, ensuring minimal booking errors. Beyond the usual channel connectivity promise, STAAH is powered by dynamic pricing features and insights, delivering the results that set it apart from other channel managers.
A huge jump in direct revenue
Since joining the STAAH network, the benefits for Destiny Scotland Apartments have been all around. Conversions and options for distribution have seen a very comfortable increase. What stood out in the revenue growth was a 200% jump in commission-free direct bookings.
STAAH distribution channels cover a diverse range of giving partners allowing multiple audiences to be targeted. What’s encouraging is that STAAH is constantly evolving and innovating based on industry needs and market changes. At any time, STAAH has all the relevant features to give its partners the edge they need in a fiercely competitive marketplace.
While its features drive the performance, what truly sets STAAH apart is the support according to Destiny Scotland Apartments.
“It’s one of the best in the industry. Always available, which is crucial in an industry that never sleeps” according to the team at Destiny Scotland Apartments.
Find out more about this property at www.destinyscotland.com