Boutique and luxury hotel group, juSTa, leverages the STAAH booking engine’s pooled inventory system to grow direct bookings.
Over its last 17 years, juSTa Hotels & Resorts has become synonymous with ultimate luxury, infusing well with an artistic blend of Indian-origin art form and architecture. The group has 19 properties pan India, each offering the opportunities to experience architectural wonders, authenticity, and unique accommodation options.
Targeting both leisure and business travellers, juSTa properties have top-of-the-line facilities, including award-winning dining experiences, stunning wedding venues and conferencing set-up.
Looking for group-level efficiencies and a boost in direct bookings
Despite having a website, juSTa’s proportion of direct bookings in its revenue was not as per expectations, eating into the profitability. With nearly 20 properties to manage, there was also the need to look at group-level efficiencies and offers that would not just boost bookings, but also positively impact the guest experience.
Unlocking potential with STAAH
From distribution to online travel agents (OTAs) to website booking widgets, the STAAH platform offered juSTa group its missing piece in tech solutions and operations. Using STAAH, staff across all properties can manage, market, sell and grow the sales for their property, while the group view provides senior leaders an overview of performance across the board.
The pooled inventory feature distributes available inventory to all channels in a manner that optimises bookings. Combined with real-time updates, insightful reporting and out-of-the-box smart features such as dynamic rates management, stop sell limit to pre-plan distribution, revenue control, central reservations system, advanced audience targeting and competitor tracking, the STAAH platform has helped juSTa unlock its true potential.
Platform features are of little value if they are not used. The STAAH team doesn’t stop at selling their platform. Hospitality businesses such as juSTa have benefitted from STAAH’s customer service model which is crafted to help hoteliers make the most of the platform. The STAAH customer service team is not just available to help troubleshoot but works closely with the staff to leverage features in a manner that helps address distribution and booking challenges.
The STAAH platform offers hoteliers more control over their business, with all features integrated and centralised. This means more insights, more automation and quicker decision-making. For groups such as juSTa the rewards of a seamless distribution and booking journey, for both guests and staff, are apparent in the upward trajectory of its profitability.
Find out more about this luxurious group on www.justahotels.com
