For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get…
Tips & Trends
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As revenues shrink, increasing productivity has become a pressing priority. To be competitive, you must be able to run your hotel efficiently – yet profitably. Efficiency brings greater price flexibility…
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Tips & Trends
An automated world: how hospitality is using AI to enhance guest experience
28 October 2020With its ability to streamline processes, provide valuable insights, and optimize experiences, artificial intelligence (AI) is driving the new wave of responsive, guest-centric hospitality. While some remain skeptical, most hoteliers…
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Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates, increase direct bookings,…
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Let us take you to the basics if you are a beginner or new to hotel distribution, hotel software and online hospitality technology. Gone are the days where travel booking…
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Online MarketingTips & Trends
Digital strategy in COVID times: what the hoteliers need to do?
14 October 2020Use this pause in travel to drive valuable content and ramp-up preference for your brand. International travel may have come to a standstill, but people are still dreaming of their…
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Great guest experience begins with your website, even before the guest walks in through the door. Your website should be creating potential customers to paying guests. Attract visitors with a…
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With studies estimating that 91% of users rely on an online review before booking, you probably don’t need to be sold into their importance. For the reason above, online reviews…
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It is important to stay on top of your game and keep delivering exceptional service. Customer satisfaction in the hospitality industry cannot be neglected especially with so much competition around. …
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Even before COVID, hotel marketing was not easy due to the highly competitive nature of this industry. Well, guess what? Things have become a whole lot tougher as demand has…