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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

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      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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      Acappella Suite Hotel (Malaysia):

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AI – what it means and what hoteliers are asking about this technology?

14 February 2023
AI 4

Not just another buzzword, Artificial Intelligence is transforming customer experience and streamlining operations in the hospitality industry.


In this blog, we cover off what you need to know about artificial intelligence (AI) and how it can be applied to your property. Whilst the scale at which AI is applied may vary based on a property’s size, it is applicable to all properties.

What is artificial intelligence?

AI 2

Essentially, AI refers to computers or machines carrying out tasks that were traditionally thought to require cognitive function to carry out. Today, the collection of customer data, combined with the improvements to computer technology, means that AI can be utilised for a huge range of functions, from basic customer service to personalisation tasks, and more advanced problem-solving.

In fact, if you have been keeping up with news ChatGPT by OpenAI has even led tech giant Google which thrives on AI to supposedly issue a code red to its staff. ChatGPT reportedly has incredibly human-like communication skills and is even able to write stories, and social media posts, write code, etc.

With such incredible advancements in the application of AI, it is no surprise that businesses, hospitality included, are embracing this technology at such a pace.

What does AI mean for hoteliers?

AI provides hoteliers with the opportunity to enhance the customer experience and increase guest retention. The future of AI promises something bigger; think of AI-powered analytics that track, monitor, and predict future customer behaviour or even robot receptionists who can take over routine tasks.

What are some of the applications of AI for hoteliers?

We are already seeing this in applied in hotels via chatbots, data analytics, voice-activated services, and serving guests in multiple languages using smart technology and hyperdynamic pricing. Here’s a list of a few in detail:

Chatbots or virtual assistants.

AI 3

These are computer programmes trained to perform a specific task at a user’s request. Messaging chatbots on social and websites are the most commonest chatbots you will see, but as technology is advancing, chatbots and virtual assistants are being used for advanced services such as resolving customer complaints, ordering food and drink, managing bookings, giving ideas on destination, etc.

Bookings optimisation

by leveraging AI learning across owned platforms such as your website to understand customer journeys and behaviour better, and provide a more personalised and optimised booking experience.

Making online reviews actionable

By gathering and analysing the large numbers of online reviews into a single tool.  This process is called machine learning (a subset of AI) and allows you to make informed business decisions based on consumer sentiment from these reviews.

Understanding customers and their Booking journeys

AI 1

It helps in understanding customers and their booking journey better by analysing large pools of data and information from a wide range of online platforms and translating it into meaningful insights. This information can also be used to inform dynamic pricing and implement prediction analysis more effectively.

Contact-less guest experience

Basic operations such as check-in, check-outs, housekeeping, room assignments etc can be automated with the help of AI-led software, saving hoteliers time and labour on these repetitive tasks.


Should I be thinking about adopting AI for my property now?

Yes, AI is a powerful technology that can boost the digital transformation of hospitality businesses. The sooner you start adopting it, the closer you are to your smarter future.

ChatGPT for Hoteliers

AI – what it means and what hoteliers are asking about this technology? was last modified: February 15th, 2023 by Nashi Dasgupta

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