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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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Future of travel: what 2021 (and beyond) may look like for travellers?

9 December 2020
Future of travel: what 2021 (and beyond) may look like for travellers?

If 2020 is anything to go by, trends are an educated guess. What really happens isn’t for anyone to know in advance. Except perhaps Nostradamus. Here are some trends we have predicted for 2021 and beyond that might look like for the hospitality and travel industry.


We’d do this blog as a series of hypotheses and their impact – because we cannot predict the future. We’ve tapped into research from various sources. Among the things strikingly common in all studies is the prediction that any return to “normal” is at least some years away, and what we believed to be the norm when it comes to travel and hospitality has forever changed.

# Hypothesis 1: Lower risk passengers first to board planes

Future of travel: what 2021 (and beyond) may look like for travellers?

COVID-19 has conditioned us all to keep ourselves and our loved ones (especially those who are at a higher risk of contracting the virus) safe by adding distance. The ones who come out of this bubble first are expected to be those who are at a lower risk of adverse effects from contracting COVID-19. This includes younger, single, and experienced travellers.

Is your offering set to meet the expectations of this first wave of travellers? Perhaps, it is time to start rethinking your channel mix and marketing channels in light of this hypothesis and plan your strategies accordingly.

# Hypothesis 2: Health and safety first

Future of travel: what 2021 (and beyond) may look like for travellers?Remember how airline travel changed after 9/11? COVID-19 has forever changed our approach to travel and hospitality – a safe, clean travel experience is not a nice-to-have, it is a must. Guests will scrutinize your health and safety protocols more closely than ever before. Meeting the minimum standards by local authorities, exceeding the even, will earn you the loyalty of a stream of guests ready to escape their homes.

This also means that your expectations from staff and guests need to change. Requesting them to wear masks, checking temperatures, sanitizing, maintaining social distance, etc. are acceptable standards.

# Hypothesis 3: Digitally driven

Think as to how everyday life has changed for you since lockdowns began. We’ve moved to everything online very quickly. Contactless is the new mantra. If this means sharing data with third-party platforms to enable the safe delivery of experiences, consumers would willingly do it.

Future of travel: what 2021 (and beyond) may look like for travellers?

What this means for hoteliers is considering how human interaction, always considered a critical element of hospitality, is retained in this contactless world? You also need to get your marketing teams to revisit data – what you have and how shared data pools can work more efficiently to attract and retain guests.

# Hypothesis 4: Changed and reduced competitive set

Future of travel: what 2021 (and beyond) may look like for travellers?

As we are already seeing, local domestic is preferred and world travel is not going to be on the list for a long time. In most countries, destinations within driving distances are preferred over any that require longer travel options. Flying most definitely has reduced dramatically. This means hoteliers who previously targeted international audiences now need to focus on the domestic market, including staycation.

# Hypothesis 5: The diminishing joy of travel

After a long flight covered in face shield and mask on, more quarantine requirements, not to mention increased health and safety protocols may put some people off travelling. It comes back to destination marketers, and hoteliers as their partners, to make travel worth the effort again.

Partnerships with local businesses are more important than ever before to deliver awesome experiences that pull people out of their bubbles and into your realm. It also means people will plan longer holidays.

# Hypothesis 6: Flexi-travel is the new norm

COVID-19 has made travellers become more flexible than ever before. Hotels, flights, and activities are cancelled at the last minute due to lockdowns, personal illness and even changed financial circumstances.

A flexible cancellation policy is a huge attraction. Smart distribution and direct booking technology are critical to manage these last-minute changes and keep up with evolving demand.

# Hypothesis 7: Rise of the socially and environmentally conscious traveller

The virus has taught us many things, but most importantly it has taught us about the impact our actions have on society and the environment. Now, more than ever before, travellers are likely to look more closely at sustainable tourism and the choices communities and businesses make. For hoteliers, this means visibly demonstrating their social worth and community partnerships.

# Hypothesis 8: Outdoor activities preferred

If 2020 is anything to go by, trends are an educated guess. What really happens isn’t for anyone to know in advance. Except perhaps Nostradamus. Here are some trends we have predicted for 2021 and beyond that might look like for the hospitality and travel industry.

Tired of being home-bound, travellers are showing an increased propensity to be outdoors and amidst nature. If your property boasts a sizable outdoor area or is close to parks, walks, etc., be sure to promote it actively within your marketing.


Do you agree with these hypotheses? Which one resonates most with you? Are there others you’d like to share? Email us at marketing@staah.com

Future of travel: what 2021 (and beyond) may look like for travellers? was last modified: August 17th, 2022 by staah

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