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Kenyan hospitality group’s smart switch to STAAH
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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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      STAAH ReviewMinder Playbook

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      STAAH Weekly Hospitality Quiz: 13 December

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How to Boost Your Google & TripAdvisor Reviews: 6 Essential Tips for Hoteliers

25 September 2024
Boost Google & TripAdvisor Reviews

Online reviews on platforms like Google and TripAdvisor play a critical role in your hotel’s success. They are more than just feedback—they impact your reputation, ranking, and bottom line. Positive reviews translate into more bookings, higher occupancy rates, and long-term guest loyalty.


So how can you improve your hotel’s Google and TripAdvisor reviews? Here are six practical strategies every hotelier should apply today.

6 Practical Strategies to Improve Hotel Reviews Every Hotelier Should Apply

1. Create Unforgettable Guest Experiences

The cornerstone of getting glowing reviews is to offer an experience worth talking about. From the moment guests arrive until they leave, ensure each touchpoint is smooth and memorable. Invest in staff training, add personal touches, and go above and beyond whenever possible.

Pro tip: Surprise your guests with something special—a welcome gift, complimentary upgrade, or handwritten note. These little gestures often turn a good stay into a remarkable one.

increase hotel reviews2. Make Leaving Reviews Simple

Many guests are willing to leave reviews but might find the process inconvenient. Simplify it by sharing direct links to your Google and TripAdvisor pages in follow-up emails. Include a gentle call-to-action (CTA): “We hope you enjoyed your stay! Please take a moment to share your experience.”

Pro tip: Timing matters! Send the review request within 24 hours of check-out while the experience is still fresh in their minds.

3. Automate Review Requests

Save time and ensure consistency by automating your review requests. Tools like STAAH ReviewMinder can help by automatically sending follow-up emails asking for feedback on Google and TripAdvisor. This not only boosts your review count but also ensures you’re always aware of guest sentiments.

4. Engage With All Reviews

Responding to reviews—whether positive or negative—shows that you value guest feedback. A simple thank-you for a great review can strengthen the guest’s experience. Thoughtful replies to complaints also demonstrate your commitment to improving and addressing issues, which reassures future guests.

Pro tip: Personalize each response to show that you genuinely care about the guest’s experience.

5. Take Action Based on Feedback

Improvement is key to long-term success. It’s not just about gathering reviews but using them to identify areas that need attention. If several guests mention the same issue—like weak Wi-Fi or uncomfortable beds—fix it promptly. This ongoing improvement helps secure better reviews in the future.

Improve hotel reviews6. Encourage More Direct Bookings Through Reviews

Strong reviews on Google and TripAdvisor can inspire trust and encourage direct bookings. Highlight exclusive perks for direct bookers in your review responses, such as discounts or complimentary services. Potential guests who see these replies are more likely to book directly.

Pro tip: Mention direct booking benefits in your responses to positive reviews—such as free upgrades or discounted rates.

Recommended To Read: How online reviews shape your hotel’s guest experience?

Conclusion: Leverage Reviews to Elevate Your Hotel

Improving your Google and TripAdvisor reviews won’t happen overnight, but consistent effort pays off. By focusing on guest satisfaction, simplifying the review process, and using tools like STAAH, you can enhance your online reputation and attract more bookings.

Ready to boost your hotel’s review ranking and bring in more direct bookings? Discover how STAAH can help you streamline review management and elevate your online presence effortlessly!


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How to Boost Your Google & TripAdvisor Reviews: 6 Essential Tips for Hoteliers was last modified: November 18th, 2024 by Nashi Dasgupta

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