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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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      BLAAH BLAAH @STAAH with Dia Mirza

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      BLAAH BLAAH @STAAH with Mauro Risch

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

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      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

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      BLAAH BLAAH @STAAH With Matthias Dybing And…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 10 January

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      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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      Acappella Suite Hotel (Malaysia):

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How to target Corporate Clients to your hotel in 2023?

8 February 2023
how to get corporate clients for hotel

As the markets have opened up and travel continues to rise, Hoteliers should not ignore this important market segment – Corporate clients to maximize occupancy and revenue.


In the hotel industry, corporate clients can represent a significant source of revenue, as they often book rooms for business travel, conferences, and other events.

In order to target corporate clients and increase bookings from this segment, hotels can take several steps in 2023:

How to get corporate clients for hotel: Steps

1) Develop a corporate sales strategy:

Develop a sales strategy that specifically targets corporate clients, including identifying key industries and companies to target, and creating tailored packages and promotions to appeal to this segment.

2) Networking:

Attend industry events and trade shows to network with potential corporate clients and build relationships with key decision-makers. Consider joining industry groups or associations to increase visibility and access to potential clients.

3) Create a dedicated corporate website:

Create a dedicated website or landing page that highlights your hotel’s amenities and services that are most relevant to corporate clients, such as meeting and event spaces, and corporate packages.

4) Digital Marketing: 

Use digital marketing techniques such as search engine optimization (SEO) and paid advertising to increase visibility and reach potential corporate clients online.

5) Partner with travel management companies:

Establish relationships with travel management companies (TMCs) that specialize in corporate travel. These companies can provide access to a large number of corporate clients and can help hotels to negotiate corporate rates and packages.

Read an in-depth blog on TMCs and how to begin here

6) Connect with a Global Distribution System:

how to reach corporate clientsBy connecting to a GDS, hotels can increase their visibility and reach a wider audience. of corporate clients.  hotels can increase their visibility to travel agents and other travel professionals, who can then book rooms for their corporate clients.  It also can help further maintain rate parity, meaning that the same room rates and availability are consistently displayed across all channels, including the GDS. This can help to avoid confusion and disappointment for guests and build trust in the hotel’s brand.

7) Create customized corporate packages:

Create customized corporate packages that include amenities and services that are relevant to corporate clients such as high-speed internet, meeting spaces, and other business services.

8) Leverage your existing relationships:

Leverage existing relationships with other businesses in the area, such as local restaurants and transportation companies, to create bundled packages for corporate clients. Through the GDS, the agents have access to live rates and availability, and they can easily book rooms for their clients. The number of bookings generated through a GDS generally outpaces that of direct bookings. While direct bookings are rising, and they do represent a significant amount of revenue for hotel operators, there are still more bookings being generated through the GDS than through hotel websites.

9) Create a referral program:

corporate booking strategies

Create a referral program that rewards current corporate clients for referring new business to your hotel.  Such an initiative is good not just for you but also of interest to your guests due to the tangible benefits.

10) Measure and report:

Regularly measure, monitor, and report on your hotel’s performance. Having a connection with GDS can help you get weekly insightful data and reports to monitor your booking trends and for forecasting.

Recommended To Read: How can I increase direct bookings to my hotel?


A lot of travel agents who specialize in corporate travel use a GDS to get their clients booked quickly and efficiently.

Did you know STAAH Provides a GDS integration service? Click here to find out more

STAAH GDS Email Sig Jan Feb 2023

 

 

How to target Corporate Clients to your hotel in 2023? was last modified: October 7th, 2024 by Nashi Dasgupta

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