The vibrant city hotel’s revenue strategy, driven by STAAH’s OTA connections, resulted in a remarkable 300% year-on-year increase in direct bookings since the transition.
Nestled in the heart of Malaysia’s vibrant capital city, IDEAS is a haven for both discerning travellers and creative minds alike. Its unique blend of comfort accommodation and a stimulating atmosphere makes it a preferred choice for both business and leisure guests. It houses multiple meeting rooms, a fitness centre and a swimming pool. The hotel’s indulgent rooms are handsomely kitted with high-quality amenities.
STAAH solves online distribution management woes
Apart from providing the best service possible, hotels must not neglect the need to maximise their sales channels to boost revenue. However, IDEAS was struggling to achieve this with constant connection issues with multiple online travel agents (OTAs). Widening on line distribution was out of the question; even maintaining existing online channels was a challenge.
With more than 350 integrations, STAAH made it easy for IDEAS to connect to channels, identify the most valuable ones and optimise for them – all through a single dashboard!
Prior to STAAH, IDEAS direct bookings were a hit and miss. Growing this zero-commission online sales channel was crucial to drive up profitability.
Further simplifying distribution and online bookings, STAAH connects to IDEAS’ PMS provider – Opera, allowing seamless flow of bookings into it while inventory and rates are transported back to the OTAs in real-time via a two-way XML integration.
Ease of use and sophisticated features
Aside from a superior number of channel connections, STAAH’s intuitive design and user management were key to driving the IDEAS team to choose it as their technology partner.
Usability apart, STAAH is well-known for its smart features driven by dynamic pricing. The booking engine was an plug and use that was easily customizable to fit the IDEAS brand. The three-step booking engine is mobile responsive and embedded with rich features, including room and package view, language and currency converter, promotional packages and promo codes, stop-sell specific packages, structured cancellation policy and smart pricing. These features come together seamlessly to drive conversions. Easy package creation using the booking engine’s add-on services is a favourite feature of the IDEAS team.
IDEAS extended its adoption of the STAAH platform to include ReviewMinder, an online reputation management tool that allows properties to easily view and respond to online reviews. It also allows them to understand the online sentiment via its insights and make improvements as required to ensure guest service standards are upheld.
Unmatched customer support
The winning STAAH feature for IDEAS is its customer service. According to the IDEAS team, they can count on the STAAH Customer Service to always be available to support with their queries. Properties are also supported by easy-to-follow and exhaustive online user manuals. In addition to these, account managers proactively reach out to assist properties to use all applicable features of the platform to optimise bookings.
300% rise in website bookings
Since moving to STAAH, IDEAS has reported staggering 300% increase in direct bookings year-on-year while bookings from OTAs grew by 200% during this time period.
Through its insights and rich features, STAAH has not only made a strong commercial impact on IDEAS, it has enabled the team to accomplish more tasks in less time and reduce friction in online bookings. As a result everyday life is much simpler and more enjoyable for the IDEAS team.
Find more about IDEAS Kuala Lumpur Hotel at ideaskl.com