Just the way you need a helmet to protect yourself, while riding a bike – the SSL Certificate is a must for Accommodation providers in order to ensure the safety and security of their website.
In today’s fast-moving digital age, technology has transformed the way we think and operate, we have been growing at a great pace, aren’t we? Everything is at our fingertips – click, touch or swipe. Technology has enabled us to evolve from capabilities to values, from challenges to certainty and from possibilities to realities.
Though, Technology could be a blessing or a curse. Cutting-edge technology has opened the doors for cybercrime and breaches across industries. Over the last decade, there has been a massive hike in cyber-theft and leak of customer data all over the world. Do you know, your website is one of the most vulnerable platforms for cyber-attack? The attack could result in causing some serious damage to your business and reputation.
Hence it is extremely important to make sure that your website is safe and secured, also it’s your responsibility to safeguarding your visitors and potential customers. Make sure your bookers feel safe and protected while surfing through your website, sharing their information and do the required transactions at ease, without having any doubts or reservations.
What is an SSL certificate?
Secure Socket Layer (SSL) is an encryption technology that encrypts the connection between your hotel website and your visitors, so hackers can’t steal data as it’s being sent between two devices over the world wide web.
Now You may come across different questions such as:
- Is it worth getting an SSL certificate?
- Is HTTPS important?
- Is an SSL certificate mandatory?
The answer to all these questions is “Yes”.
Here are Top 5 benefits of having an SSL Certificate.
1) Securing customer data
SSL keeps your information private and secure. It helps in protecting the data from hackers and cybercriminals by scrambling the data into undecipherable format.
In this highly competitive market, customer data (ID’s, Password, Credit Card, Debit Card details, etc.) is extremely valuable and managing customer data is a huge responsibility for the property owners. Hence Data Security is uttermost important. The SSL Certificate secures the data which is in transit between the server and the browser.
2) Protection from Google Warning
Google has been constantly taking efforts and making the internet a safer place by naming and shaming unencrypted sites (HTTP sites). Having an SSL certificate for your website will make your site HTTPS, and due to which the Hoteliers can avoid the harsh warnings from google.
3) Helps in boosting Website SEO Rankings
In 2014 Google announced HTTPS as a Ranking Signal. SSL Certificate will make your site secured and the browsers will show a trust indicator (Pad Lock) in the address bar.
The trust indicator will help you boosting your website traffic, and engagement resulting in increasing your SEO ranking.
4) Building Trust & Increasing Revenue
The SSL Certificate enables a Trust indicator on your website, known as “Padlock”. The padlock indicates that the website is secure because of SSL encryption.
SSL encryption helps in increasing customer trust, with the visual indicator the consumers believe in the authenticity/security of the website and share their information freely. Accommodation providers can leverage these safety features to convert visitors into customers by gaining more trust and depicting their website as a secure place to share information – this helps in increasing revenue.
5) SSL Protects from Phishing and other Attacks:
With the increase of users online, your website is one of the major vectors for cyber-attack. Over the past 5 to 7 years the number of hackers and cybercriminals have been growing exponentially, causing irreparable damage through malware, phishing, and credential theft. SSL Certificate helps in securing the website and eliminating the chances of such attacks. With the SSL Certificate, your website is away from the radar of cybercriminals and hackers.
Need more convincing?
Read here Why your property needs HTTPS?