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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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The easy guide to diversify your hotel’s revenue

6 December 2023
The easy guide to diversify your hotels revenue 1

Diversifying your revenue means maximising its full potential and being prepared for the unexpected with a robust earning structure.


Along with the many other things Covid taught us, it also taught hoteliers not to solely rely on room revenue as a source of income. Hotels with multiple streams of income were far more flexible and were able to respond quickly to a drastically changing market. It also improved their ability to take risks and survive the pandemic better than many others.

It may seem daunting but diversifying a hotel’s revenue is not too hard. In this blog, we look at some ideas.

Don’t lose sight of core ancillary revenue.

3 1

For decades airlines have sold ancillary products such as better seats, extra bags, extra meals etc. for a cost. It is about time hotels look at their core services and amenities as chargeable opportunities. Better rooms, spas, F&B etc. can all become revenue earners. With the right booking and distribution technology, you can easily upsell these amenities. Within the ancillary revenue stream, rooms with views or additional amenities can easily be priced up. Showing a floor map and allowing guests to select their preferred room (Much like an airline seat map) could make bookings simpler and increase the opportunity to earn additional revenue.

Expand your audience.

2 2

If you have previously been focused on international or national tourists, look closer to home at staycationers. Locals offer opportunity to buy into your amenities, F&B and more.

Monitise all your space.

If we were to ask you about your RevPAR performance, it probably wouldn’t take very long for you to find the latest numbers. But how about your RevPAM?

Revenue per available meter squared is a holistic metric that will tell you more about how effectively you’re using all the space in your property. There are almost endless ways to monetize all of the unused (and used) space in hotels, but the thing to remember is to do what fits with your brand and vision for hospitality. You can get really creative (pop-up barbers, cookery classes) but as a starting point, consider the following:

  • Parking spaces
  • Event spaces (weddings, exhibitions, work team building)
  • Day-use hotel rooms (sold by day or by hour)

Attract and delight long-staying guests.

Guests who stay longer at your hotel will be in need of more facilities like a workspace and somewhere to eat – perfect cross-selling opportunities to further diversify revenue.

Invest in F&B.

Building a restaurant or bar in-house is perhaps the most common way to tap into revenue. F&B can be built into packages for guests pre-arrival, encourage loyalty to the eatery or even expanding your restaurant’s reach outside by registering on a delivery app.

Create a voucher scheme

For future stays or activities is a low-fuss option for additional revenue. Driven by the move towards experiences over things that we just mentioned, more and more people are gifting experiences to their loved ones – gift vouchers fit in perfectly.

Partner with artists.

Where suitable partnering with local artists and creating a gallery of their work can be a revenue opportunity. Firstly, it will integrate your space with the local community and attract more people through the door. It will also impress your guests and add a unique point of interest to your space.

Create and sell co-working spaces

The easy guide to diversify your hotels revenue 3For out-of-towners, digital nomads and local entrepreneurs who do not want to be tied down by office leases. Create Room and Office daily, weekly and monthly packages and promotions, including WiFi, coffee, bottled water, snacks and catered lunch.

To conclude

There are plenty of ways to diversify your hotel revenue. Not all of them will work for your hotel, but focusing on two or three that best fit your goals will likely boost your cash flow, revenue and guest happiness.


direct booking staah 3

The easy guide to diversify your hotel’s revenue was last modified: December 1st, 2023 by Nashi Dasgupta

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