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STAAH Blog

  • Home
  • MANAGEMENT
    • “All in One” Property Management Systems Vs…

      What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

  • Marketing
    • Social media marketing tips for smart hoteliers

      Essentials of Hotel Marketing | Content, SEO…

      4 Simple Strategies to Boost Your Direct…

      Digital nomads – who they are and…

      Hotel marketing on Threads – what you…

  • Tips & Trends
    • How can I increase direct bookings to…

      Enhancing Visibility: Crucial Online Distribution Channels for…

      8 practical tips to increase your hotel’s…

      Hotel guest profiles and how you can…

      10 Reasons Why I Love Queenstown

  • News
    • STAAH and Asian hospitality management leader Archipelago…

      Thoughtful Thursday: Boost Your Direct Bookings with…

      Thoughtful Thursday: Boost Your Bookings with Packages…

      Thoughtful Thursday: Manage Booking.com Content Seamlessly via…

      RatePing and STAAH’s enhanced integration to help…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • KC Beach Club increases revenue by 50%…

      Kerala hotels grow their online bookings by…

      The Luxton Bandung records a 10% increase…

      More Bookings and Less Admin for Boutique…

      STAAH brings direct revenue success to Philippines’…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

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Website Optimisation: Is your Hotel Website doing its job well?

9 August 2023
Website Optimisation

Your website is your property’s shop window. How well it is doing its job can be measured by user engagement on the site and conversion rates. Is your website converting lookers into bookers?


Here are some actionable insights to make your website work harder to convert bookings

1) Safe, Secure Browsing

For Secure browsing an up-to-date SSL certification is a must. No one wants to visit unsecure websites. Secure payments are critical too. Always ensure that your booking widget follows the highest security protocols.

2) Build an Engaging, Informative and Easy-to-navigate Homepage

STAAH Website Optimization 2

Properties need to have an engaging homepage along with other key pages of the website. This includes your cancellation and booking policies, attractive images, social proof (online reviews) and bold call-to-actions to your booking engine

3) Ensure Your Website is Mobile Friendly

STAAH Website Optimization 3

Today the majority of travellers book hotels on the go, using their mobile phones. Hence having a mobile-responsive website is a must.

Read an in-depth blog on Mobile-friendly Hotel website

4) A Seamless Booking Experience

Your booking engine or widget must plug right into your website and brand. It is important for the booking widget to be customisable as per your brand, including features such as URL masking (when your booking engine URL remains the same as your website and doesn’t change to a third-party URL) for increased user confidence. Fewer the clicks to a booking, the better.

5) Booking Engine Placement

This point is important enough to be called out on its own. If a user has to spend time finding how to book a room on your property, you’ve lost the booking! Place your booking engine centre, front, top – whatever makes it the most important thing on your website. Link to your booking engine frequently from content on the site – promotional banners and pop-ups are a great option.

6) Content

STAAH Website Optimization 4

Remember, the post-pandemic traveller has high safety and health & hygiene considerations. Your policies on this subject should be easily accessible. Flexible bookings and cancellation policies are also important and calling them out is imperative. Of course, these functional content needs aside, fill your website with rich images and videos that inspire users to book now.

Read an in-depth blog on Content Marketing for Hoteliers


Make the most out of STAAH’s Get Google feature

Get Google helps you appear in Google hotel searches just below paid ads, maximizing your visibility and helping you drive direct bookings. STAAH Booking Engine has a direct connection with Google, enabling properties to push their rates and availability in real-time and helping them compete for a higher share of commission-free direct

bookings. This feature is available only for STAAH Booking Engine customers and can be enabled from the extranet.


This blog has been taken from STAAH eBook on The Expert Guide to Drive More Bookings

THE EXPERT GUIDE TO DRIVE MORE DIRECT BOOKINGS

Website Optimisation: Is your Hotel Website doing its job well? was last modified: August 15th, 2023 by Nashi Dasgupta

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