STAAH Blog
  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo
LATEST
STAAH ReviewMinder Playbook
Unlock the Power of Guest Feedback with STAAH...
Philippines hospitality marketing group chooses STAAH to grow...
How to create a unique Airbnb listing to...
Why do Hoteliers Need An Online Reputation Management...

STAAH Blog

  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo

What Your SEO Audit Tells You?

20 July 2018
SEO Audit

Every good SEO strategy should feature regular audits of your website. In this post, we talk about what an SEO audit typically includes. Let’s roll!


Technical SEO

This looks into the design and build of your website.

Crawling and Indexing

These two components are the foundation for successful SEO. Crawling is how your site is being read by Google and indexing is adding your web pages to Google or any search engine’s database.

Google Search Console (a free tool from Google!) is your go-to for this information. Things to check are how many of your pages are being indexed by Google – is it the same number as your total site pages?

Ensure all your important pages are crawlable – this involves looking through robots.txt so if you’re less technically focused, leave it to the experts. As part of this, you also need to ensure all your tags are correct and your site has no orphan pages. There are plenty of tools available to help you evaluate the crawl factor of your website. All your important pages must also be indexable, which involves looking through meta robots tag on the web pages.

 Site Accessibility

Can users – and robots – easily access your site? Does it load quickly, especially on mobile? An accessible website will encourage more click-throughs and improve your ranking. Check out www.webpagetest.org to check your site speed.  Slow page load speeds, 404 errors, or long server response times are a few of the common accessibility issues that can be found in an SEO audit. Resolving them is crucial to SEO success.

 Site Structure & Design

A good user experience is essential to improving your SEO. Is your site easily navigable? Is it mobile friendly?

pexels photo 826349 min

Site Security

Providing users a secure website experience is not just nice to have anymore. Sites with HTTPS are upweighted in the ranking. It is important to ensure that all components of your website have HTTPS and also the websites linked via canonical and other page tags.

 On Page SEO

This part of the audit looks for improvements that can be made on your website (mostly content and keywords).

 pexels photo 1124062 min

Competitor Performance

An overview of your competition – what keywords are they ranking for, their domain authority, links to their website etc – is an important component of any SEO project. There are a number of tools that help you track this such as SEM Rush, SpyFu, Ahrefs, and OpenSiteExplorer. Once you know what your competition is doing, aligning your goals becomes easier.

 Keyword Analysis

Keywords are the essence of the search. A deep dive into keywords using tools like Google Keyword Planner, Google Search Console, Google Trends, Moz, SEM Rush etc. is needed to understand where the traffic volumes are, which keywords bring the highest conversions and how you’re faring against an identified set of keywords. Think of you audience and find keywords that is most likely to get your business in front of them – being generic for the sake of volumes isn’t always the best step forward.

 pexels photo 450278 min

Is Your Content Driving Business?

Now that you’ve identified your keywords, look at your content and see if it is engaging enough to get people to your website. From your blog to social channels and website pages, content should be created with a user-first approach. If it interests the user, it will be shared and the search engines will pick that up while deciding to rank. Keywords should then be lightly sprinkled on this engaging content set and not necessarily added in their exact form. Remember, good content encourages sharing and improves click-through to your website – these are both very strong ranking factors.

Think like your consumer when creating your content – the barriers and triggers that will get them to consume the piece of content you’ve produced.

 On-Page Optimisation

Website visitors and search engines consume content in different ways. On-page optimization works to appease both audiences. Things to look at are ALT tags, header tags, meta tags, etc. This is all within your website’s code and managed for most websites via the content management system. Screaming Frog is a handy tool to look at for direction here.

On-page optimization also includes link analysis – how your internal links are structured, do you have too many of them, is your content well connected via internal links, and what are the broken links on your site. Xenu is a good tool to help identify broken links – it’s also free!

 Off Page SEO

This includes the signals to your website that help with the trust and authority of your website.

 pexels photo 872957 min

Backlink Analysis or Off-Page Elements

Relevant inbound links are one of the strongest ranking signals in Google’s search algorithm. How is your site linked on trusted third-party websites? Google Search Console has tools to analyze inbound links to determine how your data is linked and which pages are most important. Ahrefs and OpenSiteExplorer are also good tools to analyze external links and identify link opportunities. Looking at your competitors here will also be useful.


Next week on the Google Search Series by STAAH, we will put the magnifying glass over Google My Business and how you can optimize it for SEO purposes.

What Your SEO Audit Tells You? was last modified: February 28th, 2023 by staah

Related Articles

How can Social Media leverage Direct bookings?

4 Mistakes You Want To Avoid When...

3 short-form video platforms for Hotel marketing

8 Bad Marketing Habits Every Hotelier Must...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Help Centre

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy