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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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What’s the latest on sustainability by hoteliers?

5 July 2023
Sustainability in Hotels 2023 2024 5

When surveyed in 2021*, 81% of the travellers said they plan to use a sustainable accommodation option in the coming year.


This statistic is still big news for hoteliers and a reason why many are making sustainability front and centre of their growth strategy. Among those surveyed, Gen Z came out as the strongest supporter to go green with 47% also willing to pay more for hotels that are better for the planet. For those of you still to get onto the sustainability boat, it is not too late.

Here’s a look at what the eco-friendly traveller seeks on their travels.

1) Eco-tick from accommodation providers

Sustainability in Hotels 2023 2024 2

Staying in a hotel that comes with an environmental tick of approval from recognised authorities is a huge incentive for travellers to book (typically called green certification). This tick can be earned through environmentally-friendly practices such as energy-efficient lighting, water conservation, and waste reduction and recycling programmes.

Among the popular green certification programmes being adopted by hoteliers around the world are – LEED (suitable for new properties or those undergoing a significant rebuild), Green Globe Certification, TripAdvisor Green Leaders, Green Key Global, Global Tourism Active recognised by GSTC and Audubon Green Lodging Program, among others. Similar programmes are also offered at a local level – check what’s most valid for your location and most importantly property type.

2) Using sustainable transport

The planet saviours would rather walk or use a bike on their local explorations, or at least opt for public transport. Air travel is a necessary evil in the scenario and increasingly passengers are choosing to offset the carbon cost of their trips, paying the extra. Airlines around the world have doubled up their efforts to offer a robust carbon offsetting offering.

Transport also comes into play when choosing the destination to travel. Many travellers choose local to save the air carbon emissions, or at least minimising air travel and choosing more exotic domestic destinations that don’t require an aircraft to transport them.


 

What is Sustainable Hospitality? Read the in-depth blog here


3) Mindful of water and energy consumption

The electricity and water being used is always top-of-mind for the eco-friendly traveller. Hoteliers can support this by installing water-saving devices in the bathrooms, using smart lighting and temperature controls and encouraging reduced laundry such as reusing towels and sheets.

STAAH Blog Sustainability in Hotels 1

4) Staying away from plastic

The planet saviours would rather refill their bottles than buy a plastic one. They carry their reusable coffee cups and will steer clear of any plastic disposable items, unless absolutely necessary. Be aware of these demands.

5) Go local

Choosing local destinations or consuming things that have been made using locally produced ingredients are given preference because of their lower carbon footprint. So, if your hotel’s restaurants are using local ingredients to create their menus, sing it out loud for eco-friendly travellers to hear.

To wrap up

Sustainability comes at a cost – for the traveller and accommodation provider. But the return on investment is attractive enough to warrant careful consideration to adopt, including the risks of not going green and being left out.


What are you doing to become sustainable? Tell us about it at marketing@staah.com.

*Statista (https://www.statista.com/statistics/1055777/sustainable-travel-travelers-staying-in-green-lodging-in-the-next-year/)

What’s the latest on sustainability by hoteliers? was last modified: July 5th, 2023 by Nashi Dasgupta

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