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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
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Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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7 Ingredients That Will Make Your Hotel’s Content Great

17 January 2018
7 Ingredients That Will Make Your Hotel's Content Great

7 Ingredients That Will Make Your Hotel’s Content Great


If you want a hotel website that doesn’t just get by, but flourishes and gets you bookings, there are seven key elements you must include in your content. Let’s take a look.


Know Your Audience

Know Your Audience

 

Even before you start creating content, be it for static web pages or a blog, knowing your target audience is very important. So, begin your content plan by researching your website traffic and digging into marketing insights from your segment. If you know them, you will know what their triggers are and that is half the battle won.


Content

Be Original & Engaging Content

Original content goes a long way not just with Google or other search engines, but also users. If it is a good story, everyone wants to hear it and share it. So, don’t be lazy and create original content. Originality is not just in words but also in ideas – rehashing the same idea five times will just bore your audience.

Before you kick into production mode, make a content calendar that meets your business goals. Keep in mind the resources you have to create the content when making a plan.


Every Page a Focus

Give Every Page a Focus

One page, one focus. Don’t confuse the user with too many messages.

Begin with a strong headline – something catchy, then tell the user what to expect in as few and simple words as possible before moving on to your story. Here is where keywords come into play. Remember at times to be personal and inclusive in your tone.

Formatting content is more important than you think. Highlight, use bullet points and write in short paragraphs to keep users engaged.


Use Video

Use Video & Similar Rich Format Content Types to Tell Your Story

We’ve harped on about video content for a long time. Put it into action when planning and producing your website and social content. Again, keep it short and to the point. Video tours around a property or your location will build customer confidence to book. They’re also a great way to generate customer participation and content sharing.

If you’re still a bit shaky on video, use multiple images in gallery style to tell your story. Or just make videos out of photos.


Give Layout Careful

Give Layout Careful Thought

The layout and structure of the page content is crucial for the customer engagement. For example, creating paragraphs that are broken out and easy to read will result in a higher level of time spent on the page.

Maintain interest through content and design with call to action phrases, and guide the customer towards a booking with internal links to deeper content and product pages.


Provide Action Points

Provide Action Points

When you create content for your page, take it as an opportunity to create clear calls to action. The content should drive them towards one of the goals you have set for your page. For example, once you’ve explained the benefits of your gorgeous garden view room, include a clear call to action to encourage individuals to make a booking.


Make Citations

Make Citations & Credits as Needed

Cite your sources and reference your content where borrowed from another party. You really don’t want to be called out by your users or competitor for copyright infringement. This includes crediting imagery or videos used from social platforms on your website.


If there is one piece of content you can do per month, make sure it is something that makes an impact. Original and targeted content  can do wonders for your website – reducing bounce rate, increasing your reach, conversions and customer retention, as well as developing that all important trust between accommodation provider and customer. This should be the basis for your content plan.

7 Ingredients That Will Make Your Hotel’s Content Great was last modified: October 27th, 2022 by staah

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