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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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How to Distribute Your Rooms to OTAs?

22 December 2016
how to distribute your rooms to otas

Effectively managing room distribution to OTAs is critical to profitability. Here are some top tips on how you can do this.

Use OTAs as Billboards

Let’s face it; OTAs’ reach can hardly be ignored when considering your property’s distribution and marketing mix. They form a huge chunk of the online booking systems for hotels worldwide. Not only do they significantly increase your online presence, OTAs are a top online booking system for hotels to diversify into a new client base.

With this in mind, position your hotel on a wide range of OTAs. From here on partnering with a suitable hotel management software such as a channel manager is important to drive maximum value from your OTA partnership. Being integrated to a number of OTAs, a good channel manager makes wider online distribution easy. You’ll also be at ease knowing that your channel manager is constantly innovating to keep up with OTAs’ dynamic technology – one less thing for you to worry about!

Among its many benefits, a good channel manager offers insights that will allow you to manage your inventory efficiently, dialling up your presence where return on investment is higher – more of this in the next point of this blog.

Let your Channel Manager Insights guide you

Look beyond the gross revenue of the initial guestroom booking that an OTA (or any distribution channel for that matter) generates. Customer acquisition cost (CAC) is important for your revenue performance or meeting budgets, but let the customer lifetime value or the gross profit from all historic purchases for an individual customer be a key informant of your distribution choice.

STAAH’s Instant Channel Manager Insights is a fantastic application feature of this hotel management software. It looks beyond the absolute booking numbers and into the conversion funnel to allow you to evaluate which channels are working for you.  Insights is a valuable platform that provides properties with the information they need to drive their online strategy. Contact your STAAH account manager to ensure you’re making the most of the data available to you.

Use OTAs to your Advantage

Visibility on the OTAs comes at a cost. It is important to have a strategy that leverages visibility against commissions paid on bookings. For instance having a dynamic pricing structure that responds to the demand and availability as opposed to a more fixed best-available-rate structure, will prove beneficial. This will allow you to increase your yield on available rooms.

OTAs give hoteliers the opportunity to offer many packages and services to their potential guests. Make the most of this offer by diversifying the packages you sell through them. Use them to sell a variety of promotional rates, packages, and upgrades that will support a higher average daily rate (ADR).

Don’t ignore Direct Sales and GDS

Your website is your brand’s online presence. The direct sales from your website, if managed well, can have the lowest CAC – the best any hotelier can ask for. In fact according to a Google research 57% of travellers use OTAs when planning a trip and 52% visit a hotel website after. Make sure your website is geared to tap into this goldmine of visitors through industry-leading products such as the importance of Global Distribution System (GDS) as a feeder of information to world-wide consortia of travel sellers remains important in the industry, especially to capture the commercial demand generated. When considering your distribution mix and what to allocate towards OTAs, don’t forget the power of this giant.

How to Distribute Your Rooms to OTAs? was last modified: October 27th, 2022 by staah

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