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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      BLAAH BLAAH @STAAH with Mauro Risch

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      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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ROTORUA TOURIST ATTRACTIONS LAUNCH AN INNOVATIVE GIFT VOUCHER INITIATIVE

10 December 2020
ROTORUA TOURIST ATTRACTIONS LAUNCH AN INNOVATIVE GIFT VOUCHER INITIATIVE

Travellers can now create their own Rotorua experience or gift one on Rotorua tourist attractions NZ, a click-and-go voucher system powered by STAAH.


Rotorua tourism operators have come together in an initiative to promote their region collectively – rotoruatouristattractions.nz. Spearheaded by Mike and Annemarie Gallagher of Arista Group of Motels, the website is designed as a click-and-go voucher system where users can access accommodation, activities, and eateries in Rotorua – either using the platform to create their own itinerary or gift an experience to whanau and friends.

ROTORUA TOURIST ATTRACTIONS LAUNCH AN INNOVATIVE GIFT VOUCHER INITIATIVE

“From adventure to tranquillity, Rotorua has it all,” says Mike Gallagher. “Unfortunately, not everyone knows about its best spots and activities – some are hidden gems. rotoruatouristattractions.nz brings together these local experiences and shows Rotorua in a different light. Who better to highlight the best sights and experiences than the locals themselves?”

“We are also marketing the experiences on the website differently – as a gift,” adds Mike. “Users are encouraged to buy a voucher for the experience/s listed on the website, gifting it to themselves or whanau and friends.”

He adds that by pitching the experiences as a gift, voucher sales are expected to increase, providing businesses with much-needed cash flow to get through this current pandemic. For users, it is an opportunity to experience Rotorua at their own pace.

rotoruatouristattractions.nz is powered by STAAH’s industry-leading cloud-based gift voucher management technology. A ready-to-use and completely customizable e-shop, STAAH Voucher Engine is designed with a user-first approach for both the front and back-end. It can be plugged into an existing website and presents an opportunity for business to hack their revenue growth.

ROTORUA TOURIST ATTRACTIONS LAUNCH AN INNOVATIVE GIFT VOUCHER INITIATIVE

“The pandemic has certainly rewired consumer preferences as they seek out local experiences,” says Edwin Saldanha, Regional Manager – Oceania and Head of Marketing, STAAH Ltd. “Gift vouchers are a way for operators to monetize this preference and build a much-needed revenue stream that brings in an instant cash injection.”

Gallagher said “The STAAH team have done an incredible job of customizing the GIFT voucher software to meet the Tourism’s requirements. All suppliers have access to their own tool kit to manage their own packages. This has been key”

Over 70 packages of local activities, accommodation and restaurants are already featured on the site with many others showing interest. Participating businesses pay a commission on bookings generated through this platform with the funds generated being used to deliver a strong marketing plan.

ROTORUA TOURIST ATTRACTIONS LAUNCH AN INNOVATIVE GIFT VOUCHER INITIATIVE

“We’ll be promoting the website through mainstream media and direct marketing to New Zealanders looking to do something new,” says Gallagher.

“Longer term, we hope to build a platform Kiwis keep returning to as they find they’re new in our region. In the shorter term, a more tactical offering tied in with Christmas and the summer season is expected to get bookings up.”


Visit www.rotoruatouristattractions.nz to see the exciting voucher deals.

#dontbystuffbuyanexperience  #easychristmasshopping

ROTORUA TOURIST ATTRACTIONS LAUNCH AN INNOVATIVE GIFT VOUCHER INITIATIVE was last modified: October 26th, 2022 by staah

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