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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
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      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

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    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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Storytelling for hotels: why it matters?

11 October 2019
Storytelling for hotels

It’s about little words with massive effect and making dreams into reality. Storytelling isn’t only nice to have when you’re managing a hotel; it’s needed. There’s so much more to learn, though –  especially if you’re working in hospitality!


Storytelling is the buzzword of our time, so I understand if you cringe your nose after reading the title of this article.

Guest writer Regitse shares her insights on why storytelling is important for hotels:

These days, it’s all about telling a good brand story, but there’s no news in that. In fact, we’ve been telling stories of ourselves, our neighbors and the wide world since the beginning of time, when humans were stacked together in a cave trying to stay warm in front of the fireplace. Back then, we were actually very good at it, cause the art of telling stories was carefully handed down through generations. Today, it’s a different scenario. Either we’re naturals at it or we need to hire someone who is. That is if we’re managing a business that needs attention.

Storytelling for hotels: why it matters?

A hotel is a perfect example of a place where stories flourish, but if no one’s there to catch them, isn’t it a waste of good storytelling – and branding? Your hotel lives on stories, and it’s my personal opinion that storytelling in a written format (copywriting) is the most cost-efficient way for a hotel to grow. It’s also one of the fundamental elements of efficient online marketing, according to marketing guru Neil Patel.

Hence, I’d like to highlight a few things that make you realize (if you haven’t already) why you as a hotelier need to consider implementing good storytelling as part of your marketing plan moving into 2020.

1) Inspires Guests:

Stories inspire people to travel spontaneously. Create that “I-need-to-get-away”-feeling from your website and through your words and pictures. Perhaps even videos.

Storytelling for hotels: why it matters?

2) Drives Direct Booking:

If you provide relevant information to your customers (not only details about your hotel, but also about the surroundings etc.), you’re more likely to get bookings! Did you know that close on 70% of travelers are more likely to book with hotels that give relevant information about the destination itself? You should always be providing value, not only through your own services.

3) Builds Excitement:

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Stories make it easier for potential customers to place themselves in your hotel. People want to know what it’s really like, how it feels, how it will make them feel. Yes, there’s a whole lot of feelings involved in telling a great story! Guests look forward to their stay if your story wins their hearts in the initial stage of booking.

4) Gains Trust:

Any hotel will stand stronger and gain more trust from both future customers and employees if their brand message and storytelling are in place. A hotel can provide a lot of travel content, but it should always be an integral part of the experience á la “the adventure can only happen with/through us”.

Storytelling can be many things, but a good mix between text, photographs, and video will do wonders for your property. And if you don’t have an in-house marketing team who knows your brand to the core, make sure to work with an agency that does. After all, the essence of telling good stories is not only about getting the attention of the listener but knowing the product you’re talking about 100%. Only by being authentic and staying true to your brand values is it possible to excel in storytelling and even become known for it. It’s an art, like many other things in life.

This story has been supplied by Guest writer Regitse Cecillie Rosenvinge.


About the Guest Writer:
Regitse Cecillie Rosenvinge Regitse Cecillie Rosenvinge is a content creator and storyteller for hotels. Having founded Room22 – a content agency specifically catering to boutique- and design hotels  – her goal is to raise the level of quality content within the hospitality industry.
Regitse is also a published Author and founder of the popular award-winning travel blog. www.thecopenhagentraveler.com.

Storytelling for hotels: why it matters? was last modified: October 26th, 2022 by staah

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