Coral Sea Hotels will have access to STAAH’s market-leading online distribution and booking technology following the partnership announcement that extends to all seven properties in the group. The roll-out of the STAAH solutions to all properties is expected to be completed by mid-2019.
The partnership includes moving to STAAH’s cloud-based channel management system, website booking engine, online review management system and gift voucher management system, kicking off with the Ella Beach Hotel and Gateway Hotel. The remaining properties, including Grand Papua Hotel, Bird of Paradise Hotel, Highlander Hotel, Huon Gulf Hotel, and Cassowary Hotel will be brought on to the STAAH platform by mid next 2019.
“Following the Asia Pacific Summit which was hosted in 2018, the hospitality market is looking forward to a resurgence in demand,” Group Operations Manager of Coral Sea Hotels, Matthew Cooper said. “We need to be ready for this expected spurt in activity, especially as competition has increased.”
“As the country’s leading hotels group, we are committed to adopting new technology and deliver to the dynamism that is a reality in today’s distribution landscape, enabling an online user experience that is excellent and guest service that is second to none.”
STAAH ticked the boxes for the group’s complex requirements with its flexible solutions under the Max Channel Manager and Max Booking Engine. While the former becomes an engine to grow the hotels’ reach, the latter is popular with hoteliers for its conversion-driven features that drive bookings and increase profitability.
The operational efficiencies gained by using STAAH Max Channel Manager are fantastic,” says Matthew. Real-time updates, insightful reporting and managing dynamic rates are among Max’s most popular features. “In less than one minute we can link up to all our preferred online travel agents (OTAs), and that is absolutely great!”
The group will also be using STAAH’s Gift Voucher Engine, which is a fantastic platform to nurture the hotels’ loyal customer base – both international visitors and the growing domestic market. ReviewMinder is a solution to aggregate and manage online reviews from some of the most widely used platforms. As more than 92% of the travelers are reported to read a review before booking, this solution becomes an essential tool to drive conversion.
“We are absolutely delighted to work with Coral Sea Hotels, our first property in Papua New Guinea,” says Edwin Saldanha, Regional Director – Oceania, STAAH Ltd.
As the country primes itself for another lift in the mining industry and a growing class of domestic travelers, we are confident our solutions will support the group to capitalize on this increased interest and place it firmly on a trajectory of growth and success.”