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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Google Can Now See Your Instagram Posts…

      Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      6 Xu hướng mạng xã hội mà…

  • Tips & Trends
    • Building the Perfect Distribution Strategy: It Starts…

      10 Reasons Why Adrian Cheah Loves Penang,…

      The Role and The Future of GDS…

      From Outdated to Outstanding: How to Know…

      GDS vs OTAs vs Direct: Maximising Hotel…

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      Thoughtful Thursday: Expedia Guest Messaging Integration in…

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    • Roland Hotel: Building Trust and Boosting Bookings…

      Smarter Bookings, Stronger Growth: Emara Ole Sereni…

      Kondody Hotels Trade Manual Stress for Efficiency…

      How K Avenue Boosted ADR by 10–15%…

      STAAH enabled a 50% boost in revenue…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Podcast Quiz Testimonials Webinars

      STAAH Launches New eBook to Help Hoteliers…

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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STAAH Product Updates You Can’t Miss – September 2025

2 October 2025
STAAH Product Updates You Can’t Miss – September 2025

Step Up September!

The travel rush isn’t slowing down, and neither are we. This month’s update trims the clutter, powers up performance, and makes booking smoother than ever, so you spend less time tweaking tech and more time welcoming guests.


Channel Manager Updates

  • Max Extranet – Bulk Update
  • Max – Enhanced Rate Display
  • Max – Bookings Calendar View: Booking Source Identification

Booking Engine Updates

  • SwiftBook – Introducing Member Rate
  • SwiftBook – Language Translation – Confirmation Page & Booking Email
  • SwiftBook – Wairua (Tile Style)
  • SwiftBook – Banner Functionality
  • SwiftBook – Billing Address
  • SwiftBook – New Feature – Link Cancellation Policy with Payment Type
  • SwiftBook: Member Rate Improvements
  • SwiftBook – Price for Number of Nights
  • SwiftBook – Manage Booking

Channels

  • New Channels Integration

Channel Manager Update

channel manager

1) Max Extranet – Bulk Update

What’s new?

  • Simplified Room Type Selection – Prevent unintentional restrictions on Base Rates with clearer selection logic.
  • Base Rate Management – Expand a room type and directly select the Base Rate for changes, just like rate plans.
  • New Tooltip Guidance – Highlight that Base Rate changes apply to the room type for better clarity.
  • Quick Search – Easily find room rate plans by name with the new search functionality.
  • One-Click Full Property Stop Sell – Apply or remove stop sell across all room and rate plan combinations in just a few clicks.

V2 Extranet - Bulk Update

2) Max – Enhanced Rate Display

What’s New?

  • Currency values in large denominations (e.g., IDR, INR) now include comma formatting.
  • This improvement makes rates clearer, easier to read, and enhances the overall user experience.

3) Max – Bookings Calendar View: Booking Source Identification

What’s New: 

The calendar view now features color-coded strips for quick source recognition.

  • Red strip → Website bookings
  • Purple strip → CRS bookings

This enhancement makes it easier to identify booking sources at a glance and improves calendar usability.

Bookings Calendar View: Booking Source Identification


Booking Engine Update

Booking Engine Product update

1) SwiftBook – Introducing Member Rate

What’s New?

  • Introduced Member Rate, an exclusive feature rewarding guests who book directly through your Booking Engine.
  • Bookers gain access to special rates, plus updates on events, promotions, and activities.

Key Benefits

  • Drive more direct bookings by offering exclusive member-only rates.
  • Build customer loyalty with special pricing incentives.
  • Gain better guest data for direct marketing and engagement.
  • Strengthen your pricing strategy by offering private discounts without lowering public rates.

SwiftBook Booking Engine - Member Rate

How to Configure

  • Go to Max Extranet → Booking Engine → Hot Links.
  • Navigate to Corporate Code → Member Rate.
  • Promo name and code are pre-populated (non-editable).
  • Select discount type and discount amount → Save.

Booking Engine Display

Once the Member Rate is fully set up and newsletter subscription is enabled, it will automatically display on the Booking Engine.

Booking Engine Display

2) SwiftBook – Language Translation – Confirmation Page & Booking Email

What’s New?

  • Guests selecting a preferred language in the Booking Engine will now see booking details in that language on:
    • The confirmation page
    • The email confirmation they receive

Property notifications will still be sent in the property’s default Booking Engine language for operational consistency.

3) SwiftBook – Wairua (Tile Style)

  • A new Tile Style theme is being piloted with select properties.

4) SwiftBook – Banner Functionality

  • New Option: Customize the banner’s destination URL to direct visitors to a specific page of your choice.
  • Current Behavior: By default, banner clicks redirect to the property’s website.
  • Custom Routing (WIP): Setting a custom destination URL will override the default property website link.

5) SwiftBook – Billing Address

What’s New?

New functionality to fetch city and country data via API for smoother address entry.

Guests will have two options in the Booking Engine:

  • Manual entry – enter billing address details directly.
  • Automatic address finder – quickly populate details using the API-powered lookup.

SwiftBook - Billing Address

6) SwiftBook – New Feature – Link Cancellation Policy with Payment Type

  • Properties with multiple payment gateways can now link a specific payment gateway to a cancellation policy.
  • When creating packages, the applied cancellation policy will automatically determine the applicable payment type/payment gateway.
  • Guests will see all valid payment options based on the selected policy.

7) SwiftBook: Member Rate Improvements

Planned Features:

  • Validity Settings: Configure time-based restrictions for member rates
  • Package Integration: Link member rates to specific packages
  • Rate Comparison: Member and published rates displayed side-by-side for easy customer comparison

Member Rate Booking Process:
Instead of the standard ‘Book’ button, member rates will display a ‘Sign Up’ button. When customers click ‘Sign Up’, a pop-up will prompt them to enter their email address to unlock the member pricing and proceed with their booking.

Display Format: Each qualifying deal will show twice – once at the published rate and once with the member discount applied for easy comparison.
*Note: Image shown is for illustration purposes only

SwiftBook: Member Rate Improvements

8) SwiftBook – Price for Number of Nights

  • The Booking Engine now displays the total cost along with the number of nights for greater pricing transparency.
  • Guests can easily see how rates apply based on their stay length, helping them make informed booking decisions.

SwiftBook - Price for Number of Nights

9) SwiftBook – Manage Booking

  • Refreshed interface aligned with the SwiftBook Booking Engine design.
  • Support for White Label URLs.
  • New cancellation-only functionality for simplified workflows.
  • Redesigned cancellation email notifications to match the look and feel of confirmation emails.

Channels

channels Product update

New Channels Integrations

TripGain

TripGainTripGain is India’s leading B2B travel platform, offering hotels, flights, and holiday packages to travel agents and corporates. With its easy-to-use booking system and wide inventory, TripGain enables businesses to simplify travel management while unlocking better rates and efficiency. Find out more on their website.

Flow

FlowFlow is a digital platform that helps hotels, co-working spaces, and lifestyle businesses monetize unused inventory by offering pay-per-use stays and workspaces. Popular across Asia, Flow connects travelers and professionals with flexible, short-stay options while maximizing partners’ revenue opportunities. Find out more on their website.

AtticInn

AtticInnAtticInn is a growing B2B hotel booking engine providing global hotel inventory to travel agents and distribution partners. With competitive rates and streamlined technology, AtticInn supports businesses in accessing a wide range of accommodations worldwide. Find out more on their website.

STAAH Product Updates You Can’t Miss – September 2025 was last modified: October 17th, 2025 by Nashi Dasgupta

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