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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
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      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

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      Opening Checklist post COVID-19: Things To Keep…

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STAAH Reveals The Top Online Booking Channels For 2021

11 January 2022

Here’s a list of top hotel booking revenue makers across the globe. Is your property connected to them?


STAAH, one of the leading cloud-based hotel distribution and guest booking platforms, has unveiled the lists of online channels that brought the greatest booking revenue to hotels and vacation rentals in 2021.

The lists, which vary across 10 of the world’s popular travel destinations, reveal a broader range of consumer choices, although common preferences stand-out.

Booking.com is the top online travel agent (OTA) globally and is among the top 3 channels across all key destinations measured, including New Zealand, Australia, Thailand, Indonesia, India, Singapore, Sri Lanka, Philippines, Malaysia and United Kingdom.

Expedia and Agoda make it to the top 5 spots across these destinations as well. GoMMT holds strong in the top spot for the Indian market, but there are a number of new entrants in the top 10 spots, including Happyeasygo, HRS, and EaseMyTrip. The increased popularity of Airbnb as a channel is also seen in Sri Lanka, the Philippines, Thailand and Australia. The new entrants to the top spots also reflect the strengthening of local and regional distribution channels as a result of restricted international travel.

The annual lists also highlight the importance of direct bookings for hotels, with hotel websites maintaining their top positioning in all destinations over the full 2021 year. In a pandemic year, these commission-free bookings have been a boon for cash-strapped property owners.

“The pandemic has levelled the playing field for many distribution channels,” says Tony Howlett, Chief Operating Officer at STAAH Ltd. “With international travel restricted, travellers are turning to regional channels and hotel websites (direct bookings). The staycation demand could be one driving up Airbnb preference as travellers seek authentic experiences at home.”

STAAH’s top 10 distribution channel list is a guide for property owners to connect with top-performing channels in their region via the STAAH channel manager. However, it is not just about connecting to all top channels; it is equally about ensuring the channel is right for you and more importantly, you optimise your listing on these channels to attract more bookings.


New Zealand

Australia

India

United Kingdom

Indonesia

Malaysia

 

Philippines

Thailand

Singapore

Sri Lanka


To know about all STAAH Integrations find out here

STAAH Reveals The Top Online Booking Channels For 2021 was last modified: June 9th, 2022 by Nashi Dasgupta

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