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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

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    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

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      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

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How Gift Vouchers Can Make Your Holiday Season a Thumping Success?

27 September 2017
Gift Vouchers

With a little bit of planning, a carefully thought-out strategy and armed with a powerful gift voucher management system, you can substantially increase your holiday sales. Let’s get started.

Get the Right Gear

Get the Right Gear

If you want to play the pro circuit, you need to be equipped for it. So to make sure your guests can reach you easily, you need to be visible [online] and have an easily accessible shop. STAAH’s Gift Voucher Engine allows you to keep your shop open 24×7 – perfect for last minute shoppers and those who prefer buying gifts sitting behind a screen as opposed to battling crowds in a shopping mall.

It will also massively reduce the time your team spends on gift voucher admin so your staff can focus on delivering an excellent guest experience.

Market to Your Loyal Customers

Market to Your Loyal Customers

Gift vouchers are a great way to engage your guests and encourage them to come back. Sold on your service, they are also ‘influencers’ who’d be happy to buy your gift vouchers for friends and family – the gifting season then becomes a trigger. We suggest beginning your voucher marketing efforts with your past clients through carefully crafted emails and remarketing campaigns.

Create Great Experiences

Create Great Experiences

Many surveys show that consumers prefer buying ‘experiences’ or packages as opposed to a price-tag gift voucher. So craft great packages that include things like spa treatment, set-menu from restaurants, breakfast etc instead of the usual $100 or $250 voucher redeemable for any service at your hotel.

Remember you’re creating packages to gift; they need to last beyond the holiday season. Instead of a Diwali or Christmas Package, you could create an ‘Indulgence Continues Deal’ or similar. Since gift vouchers are an excellent way to tell guests about services they probably didn’t know about, make sure you create packages that include these services.

Sell on Social Media

Sell on Social Media

Everyone is on a hunt for great gifts at this time of the year. Make sure you’re in their face by promoting your gift voucher packages through social media. In addition to creating posts and targeted ads that make an impact, have you considered creating a custom tab on your Facebook page – bringing your customers one step closer to purchase. If you have the budget, extend the marketing to other consumer platforms.

Promote Them On-Premise

Promote Them On-Premise

Post signs throughout your property promoting your vouchers as gift ideas for holidays. It’s the cheapest way to advertise!


Gift vouchers are a fantastic tool to increase your brand awareness and give your business a cash boost. With a large proportion of gift vouchers never being redeemed, they are a great revenue earner with high profit margins. However, for many properties they remain a largely underutilised marketing tool owing to the cumbersome administration traditionally associated with it. Automation through the likes of Gift Voucher Engine has changed all this allowing you to go into the festive season all guns firing, making the most of every revenue opportunity out there.

How Gift Vouchers Can Make Your Holiday Season a Thumping Success? was last modified: March 29th, 2018 by staah

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