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LATEST
Thoughtful Thursday – Drive More Bookings with Less...
The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Promote and Get Found with Search

12 March 2021
Promote hotel Get Found via Search

You’ve created a wonderful story. Now it’s time to sell it – advertise on digital channels, get found through a search or build advocates. Hotels and accommodation providers can no longer ignore this area. Its time to adopt these online marketing tips to promote their hotel and get found online.


The world is your oyster when it comes to promoting your business. In the digital world, almost anything goes and everything is measurable. Typically digital promotion works within these parameters.

Promote and Get Found with Search

There are 6,586,013,574 searches a day worldwide. To put it into perspective, there are on average around 500 million tweets per day, so 13 times more.

Things you should get familiar with

Search engines are a powerful channel to connect with audiences. They should be at the centre of everything you do in the digital world.

SEARCH ENGINE MARKETING

Promote and Get Found with Search

A marketing strategy that is aimed at growing your ‘organic’ (unpaid) visibility on search engines like Google, Bing and Baidoo. The aim is to do everything you can – technically and via content – to ‘rank’ high on the first page of the search engine, increasing your visibility and hence the likelihood of a click through to your website.

Find out the basic SEO terms, you should be familiar with & tips to master this essential digital marketing segment.

PAY PER CLICK MARKETING

Promote and Get Found with Search

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. This includes ads on Google AdWords, Bing, Yahoo, etc. Within this, you can have a display (banner-style) advertising or search advertising.

ONLINE REPUTATION MANAGEMENT

Knowing what is being said about you and managing it well. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. We look in depth about the role of PR in this later in the guide.

“92% of consumers regularly read online reviews to learn about a business.”

SOCIAL MEDIA MARKETING

After search, social platforms are the most powerful platform to engage customers and drive web traffic with the aim of conversions – for most properties, this means a booking.

AFFILIATE MARKETING

One of the oldest forms of marketing on a digital platform. Affiliate marketing is a revenue share model where you incentivise others to sell on your behalf.

CONTENT MARKETING

Use smart storytelling to do the selling as explained above. Find out more on how you can do content marketing here.

EMAIL MARKETING

Promote and Get Found with Search

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Marketing automation tools are available such as Mailchimp,etc to do direct efficient email marketing.

MOBILE MARKETING

Reaching out via mobile devices, be it text, apps and more. Booking via mobile device is rapidly increasing especially after the pandemic hit, Focus on your mobile marketing to attract potential stay-cationers.

BOOKING ENGINE

Promote and Get Found with Search

The most crucial aspect of digital marketing for a hotelier is to have a smooth booking engine. A good booking engine can get you far and earn you lucrative direct business and also provide a seamless user experience for a potential booker.

ANALYTICS

The best part of digital marketing is DATA. It is about making informed choices and using customer information and behaviour to make your marketing machinery personalised and more efficient.


This article has been taken from STAAH’s Free eBook on Digital Marketing Toolkit for Independent Hoteliers.

Promote and Get Found with Search was last modified: June 21st, 2022 by Nashi Dasgupta

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