OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…
"seo"
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How ready is your hotel’s website for Google’s latest algorithm change – page experience? Are you ready for yet another update from Google? The page experience. This time, the search…
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It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…
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Just the way you need a helmet to protect yourself, while riding a bike – the SSL Certificate is a must for Accommodation providers in order to ensure the safety…
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You’ve created a wonderful story. Now it’s time to sell it – advertise on digital channels, get found through a search or build advocates. Hotels and accommodation providers can no…
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The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes. Becoming conversant with the basics of digital marketing…
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Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs. What does this reduced…
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Use this pause in travel to drive valuable content and ramp-up preference for your brand. International travel may have come to a standstill, but people are still dreaming of their…
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It’s not just about getting visits to the website. It’s about getting quality traffic that book. To have a looker come back to your website to book with you is…
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Virus struck and doing everything to save your business, do you suddenly find yourself taking the digital marketing reins but don’t know where to begin? Firstly, you’re not the only…