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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • How to Attract More Bookings with Irresistible…

      Are You Losing Bookings? Common Website &…

      What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

  • News
    • STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

  • Success Stories
    • The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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      Merusaka Nusa Dua, Bali (Indonesia)

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4 Smart Strategies to market your hotel better

8 May 2024
4 Smart Strategies to market your hotel better

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. 


Ensuring guest satisfaction should be the cornerstone of your approach. Your sales strategy must reflect a dedication to providing an exceptional guest experience while also prioritizing maximizing room bookings. Let’s explore some effective sales strategies that maintain guest satisfaction while driving bookings.

1. Dynamic pricing strategies

Adjusting your room rates based on the season can help you cater to fluctuating demand. This flexibility allows you to meet guests’ expectations while ensuring your prices remain competitive in today’s digital market. Utilizing segmentation further enhances this strategy—by categorizing customers based on factors like demographics and location, you can tailor your rates to provide maximum value to each guest segment.

2. Personalized loyalty programs and discounts 

Discounts and freebies have universal appeal, tapping into people’s desire for a good deal. Leveraging this psychology can be advantageous for your business. Tailoring discounts to specific customer segments enhances their effectiveness. For instance, early bird booking incentives can be particularly enticing. Additionally, implementing loyalty programs encourages repeat bookings, capitalizing on existing customer databases and fostering brand loyalty. This approach proves cost-effective compared to acquiring new guests, making loyalty and bonus programs valuable tools for attracting visitors, especially during quieter seasons.

4 Smart Strategies to market your hotel better 13. Push mid-week deals for returning guests

Providing discounts and additional perks is an effective method to attract new guests and showing appreciation to existing ones. This strategy can be especially appealing to business travelers, helping to boost mid-week bookings. Establishing a marketing database through guest sign-ups enables personalized communication. Segmenting this database based on guest profiles and interests allows for tailored package development. For instance, consider offering conference and meeting packages or stay promotions like “stay two nights, get the second night free” during quieter periods. Discounted on-property dining or other experiences can further attract guests during off-peak times.

4. Amplify online engagement

Lastly, the influence of social media in driving hotel room occupancy cannot be overstated. Actively engaging with our online audience plays a pivotal role in cultivating trust among potential guests. By maintaining an active presence on review platforms and promptly addressing inquiries from prospective guests, we demonstrate our commitment to guest satisfaction. This initial step is crucial in fostering guest loyalty and ultimately enhancing the overall guest experience.

4 Smart Strategies to market your hotel better 2


This article draws inspiration from “Smart Strategies to Elevate Your Hotel Marketing” authored by Aaron Tan, Group Director of Sales & Marketing for Royale Chulan Hotels and Resorts, Malaysia, featured in our eBook – Beginner’s Guide to Revenue Management. Aaron possesses a rich background in hospitality, encompassing areas such as food and beverage, banquet operations, and hospitality management. With an authentic zeal for marketing, Aaron enthusiastically shares his expertise, consistently eager to empower others with valuable insights in the industry.


Revenue Management

4 Smart Strategies to market your hotel better was last modified: May 7th, 2024 by Nashi Dasgupta

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