STAAH Blog
  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo
LATEST
Thoughtful Thursday – Drive More Bookings with Less...
The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

The Ultimate Guide to Managing Multiple Review Platforms for Hotels

19 March 2025
Cover-Image-STAAH-Blog-26

Online reviews play a critical role in the hospitality industry, shaping guest perceptions and influencing booking decisions.


  • Why Managing Multiple Review Platforms is Crucial?
  • Identifying Key Platforms and Your Target Audience
  • Implementing a Review Management Strategy
  • Leveraging Review Management Tool
  • Best Practices for Responding to Reviews
  • Continuous Improvement: Turning Reviews into Actionable Insights
  • Elevate Your Review Management Game

Why Managing Multiple Review Platforms is Crucial?

Did you know that over 80% of travelers read reviews before booking a hotel? Platforms like Google, TripAdvisor, and Facebook are among the top sources guests rely on to assess accommodations.

With numerous platforms available, managing reviews effectively can be overwhelming. Missing reviews can lead to frustrated guests whose feedback goes unnoticed whether it’s constructive criticism, a concern, or a glowing testimonial. Engaging with reviews is not just about damage control; it’s also about enhancing guest experience by acknowledging their voices, resolving concerns, and even incentivizing future visits with discounts or vouchers.

Are you managing your reviews efficiently? There are dozens of review platforms, but the real question is, are you using them the right way? 


Identifying Key Platforms and Your Target Audience

Not all review platforms are equal. Knowing where your guests leave reviews helps you focus on the platforms that matter most. Popular platforms include:

  • Google – The most widely used review platform, influencing potential guests’ booking decisions with its high visibility in search results and Google Maps. Hotels with strong Google ratings often rank higher in local searches.
  • TripAdvisor – A key platform for travelers seeking in-depth hospitality insights, rankings, and guest reviews. A high TripAdvisor rating can significantly boost credibility and bookings.
  • Social Media Platforms – Channels like Facebook, Instagram, and X (formerly Twitter) where guests share their hotel experiences, post photos, and tag locations, amplifying brand visibility. Engaging with reviews on social media fosters direct interaction with guests.
  • Online Travel Agents (OTAs) – Platforms such as Booking.com, Expedia, and Agoda, where guest reviews influence ranking algorithms and booking conversions. High ratings and prompt responses can improve a hotel’s visibility and desirability.

Tailoring Your Strategy

Each platform caters to different audiences and expectations. A review strategy that works for TripAdvisor may not be as effective on Facebook. Identify what works best for each channel and tailor your response approach accordingly.

Multiple Review Platforms for Hotels


Implementing a Review Management Strategy

A structured approach is key to staying on top of reviews. Here’s how you can streamline your process:

  • Develop a Response Plan: Categorize responses for positive, negative, and neutral reviews.
  • Maintain Professionalism: Set response guidelines to ensure a consistent and professional tone.
  • Respond Promptly: Timely replies show that guest feedback is valued.
  • Handle Negative Reviews Offline: Serious concerns should be addressed privately to prevent escalation.
  • Encourage More Reviews: Request reviews from satisfied guests to boost online reputation.
  • Analyze Sentiment Trends: Use insights from reviews to improve services and guest experiences.

Leveraging Review Management Tool

STAAH ReviewMinder: A Smarter Way to Manage Reviews Effectively

For hoteliers looking for an efficient solution to manage multiple review platforms, STAAH ReviewMinder offers an all-in-one platform designed specifically for the hospitality industry. With ReviewMinder, hotels can:

  • Centralize Reviews: Aggregate reviews from major platforms like Google, TripAdvisor, Online Travel Agents (OTAs) like Booking.com, and more into a single dashboard.
  • Automate Responses: Use AI-powered response suggestions to ensure quick and professional replies.
  • Sentiment Analysis: Gain insights into guest sentiment to identify strengths and areas of improvement.
  • Monitor Performance: Track review trends over time and measure the impact of reputation management efforts.
  • Increase Engagement: Automatically request reviews from guests to maintain a strong online presence.

With STAAH ReviewMinder, hoteliers can stay on top of guest feedback, improve their reputation, and ultimately drive more bookings.

STAAH Email Signature ReviewMinder


Best Practices for Responding to Reviews

  • Acknowledge Positive Reviews – Express gratitude to guests for their feedback, personalize responses by mentioning specific compliments, and reinforce positive experiences to encourage repeat visits.
  • Handle Negative Reviews Gracefully – Respond with empathy and professionalism, acknowledge the guest’s concern, apologize for any inconvenience, and provide a constructive solution to resolve the issue.
  • Be Transparent – Avoid generic responses or defensive replies. If a mistake was made, take responsibility and outline steps taken to prevent future occurrences. Honesty builds credibility and trust.
  • Maintain a Consistent Tone – Ensure all responses reflect your hotel’s brand voice, professional, warm, and guest-centric. A standardized approach helps maintain consistency across all platforms.
  • Follow Up – If a guest’s issue has been addressed, check back to confirm their satisfaction. A follow-up email or message shows you genuinely care about guest experience and retention.

Online Review Hotel


Continuous Improvement: Turning Reviews into Actionable Insights

Review management is an ongoing process. To stay ahead:

  • Regularly Review Your Strategy: Guest expectations evolve, and so should your approach. Monitor review trends to identify areas for improvement and adjust your service offerings accordingly.
  • Stay Updated on Industry Best Practices: Leverage new technologies like AI-driven sentiment analysis and automated review responses to enhance engagement and streamline review management.
  • Use Data for Business Growth: Analyzing feedback trends helps pinpoint service gaps, refine guest experiences, and implement targeted improvements that drive higher satisfaction and bookings.

Elevate Your Review Management Game

Managing multiple review platforms effectively enhances your online reputation, improves guest experience, and ultimately drives bookings. With the right tools, like STAAH ReviewMinder, and a structured strategy, you can stay on top of reviews without feeling overwhelmed.

Ready to simplify your review management? Discover STAAH ReviewMinder today and take control of your guest feedback.

ReviewMinder Email Signature

The Ultimate Guide to Managing Multiple Review Platforms for Hotels was last modified: March 19th, 2025 by Nashi Dasgupta

Related Articles

8 Hotel Distribution Metrics You Cannot Ignore...

8 Ways to Boost Direct Conversions with...

The value of loyalty in times of...

Maximizing Your Hotel’s Revenue: How to Leverage...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder


QUICK LINKS
  • About
  • Blog
  • News
  • Resellers
  • Careers
  • Contact Us
  • Login
  • Help Centre
  • Refer a friend, get NZ $300
PRODUCTS
  • Channel Manager
  • Booking Engine
  • ReviewMinder
  • Vouchers
  • Global Distribution Systems (GDS)
  • InstantWebsite
Solutions
  • Independent Properties
  • Group Properties
INTEGRATIONS
  • All Integrations
  • OTAs
  • PMS
  • Wholesalers
  • PG
  • GDS
  • Metasearch Engines
  • Booking Engines & Conversion Drivers
  • Upselling, CRM & Marketing Partners
  • Su API
CONTACT

Sales Enquiries:
sales@staah.com

Customer Support:
support@staah.com

Billing:
accounts@staah.com

Careers:
people@staah.com

STAAH Limited. 2025 © All Rights Reserved. | Support | Terms | Cookie Policy | Privacy Policy