The boutique Malaysian property reports a 30% increase in bookings and a 50% jump in direct bookings since joining the STAAH network.
G5 Hotel & Serviced Apartment Johor Bahru is an ideal holiday getaway for both business and leisure travelers who are looking for a good night’s sleep without compromising on quality and comfort. The hotel’s modern and contemporary rooms are designed in soothing shades of aquamarine and neutral brown, simple and uncluttered with little artistic details. Personalized services and a wide range of amenities, including complimentary car parking, make it a popular choice with many travellers.
Streamlined booking process
STAAH’s top-rated booking engine effortlessly draws demand directly to a property’s own website, to secure commission-free reservations and establish a stronger guest relationship. Booking is an easy three-step process for website users, as effortless on mobile as it is on desktop. The implementation of the booking engine had a remarkable impact on our revenue – up 50%.
Setting standard rates, promotions, restrictions and other booking rules via the STAAH booking engine is a breeze – it’s intuitive even for the newest members in the team and considerably reduces the time they spend optimising.
Expanded distribution and positive results
Tapping into STAAH’s expansive network of global and niche OTAs has resulted in G5 Hotel & Serviced Apartment substantially increasing its footprint. The results clearly visible in the property turning up on the consideration set of a growing number of online users and a jump in 30% in revenue from this channel. Not just a conversion drive, the expanded reach is a great branding exercise for the property.
In addition to the convenience of managing multiple OTAs from a single dashboard and ensuring seamless transfer of rates and availability via a two-way connection, the STAAH channel manager has enabled staff to control bookings and yield rules with a few easy clicks. And here is where STAAH’s biggest power lies – its insights and revenue optimisation features.
Getting the best yield for every room
The STAAH platform comes with a comprehensive suite of tools for revenue management. It allows optimisation of the pricing strategy, capitalise on seasonal trends, and target key demographics more effectively.
STAAH booking engine is founded in dynamic pricing. Using data, it intuitively prompts system admins to adjust rates and availability based on current conditions. The result? A significant increase in direct bookings, which not only bolsters the property’s bottom line but also fosters stronger guest relationships and brand loyalty.
Intuitive and easy to use
Very early in the demo of STAAH, the G5 Hotel team was convinced that this platform is not just designed for the big hoteliers, but is flexible enough to meet the distribution and guest acquisition demands of even the smaller properties.
The STAAH interface is intuitive and easy to navigate, allowing staff to seamlessly manage bookings and reservations. The platform’s user-friendly design has significantly reduced the time spent on administrative tasks, freeing up valuable resources to focus on enhancing the guest experience.
Personalised support
Where every technology platform comes with the promise of ongoing support, STAAH takes this to the next level – personalising the support through a team of passionate account managers. It is not uncommon for the account managers and STAAH customer service team to proactively reach out and encourage the G5 team to make adjustments to fully utilise the platform features.
The team makes itself readily available to trouble shoot and has extensive user manuals that easily guide set-up and managing of the platform features.
Coming from the team at G5 Hotel & Serviced Apartment, “With its user-friendly interface, powerful revenue management tools, and unparalleled support, STAAH has proven to be an indispensable asset to our operation. Thank you, STAAH, for empowering us to achieve unprecedented success in the competitive hospitality industry.”
Find out more about G5 Hotel & Serviced Apartment at g5hotel.com.my