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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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5 Creative Ways to Promote and Market Your Vacation Rental

6 September 2019
Market Your Vacation Rental

In the crowded market of vacation rentals, you want your property to stand out. The question is how? Well, creativity can never fail to attract guests and promoting it the right way can get you more bookings.


Thanks to your hard work and keen eye for detail, you know that your vacation rental is among the pick of the crop. But how best to communicate this to potential guests? Read on for some tips shared by guest writer Cloe Matheson on how you can achieve this.

1 Provide free equipment for outdoor activities

As well as relaxing, people love to get out and get active in the local area while on vacation. An investment in some sports equipment for your guests can be a perfect point of difference in your promotion. Free use of equipment such as bicycles, kayaks, or tennis racquets are all great perks for guests who book your property.

vacation rental facilities family riding bikes

Carving out a solid reputation for your vacation rental requires a little bit of thoughtful, savvy marketing. You want to make it as easy as possible for your guests to see the hard work you do to create an inviting environment where they can enjoy their time off. Introducing some creative marketing will be sure to increase bookings and create a buzz around your property.

2 Install modern bathroom fixtures, furniture, and décor

Up the ante with stylish décor and bathroom fixtures. Investing in quality interior decorating throughout the whole rental property will help it to stand out from the crowd. List photos of a chic, sparkling bathroom, and tidy living areas with stylish furniture that pop off the webpage. Featuring these attractive spaces will make your guests take notice of what you have on offer.

5 Creative Ways to Promote and Market Your Vacation Rental

If you have an outdoor space, be sure to showcase the stylish outdoor furniture, guests are sure to enjoy. If the property has a great view of the outdoors, be sure to include a sneaky shot or two of the scenery too!

3 Feature guest reviews alongside photos

By installing classy furniture and bathroom fittings, guests are likely to comment on their quality in their reviews. This lets you feature positive testimonials alongside pictures of your property. Doing so invites potential guests to imagine having similar positive experiences. It lets them see for themselves that other guests have appreciated the effort you make to keep your rental looking sharp.

4 Give local travel and money-saving tips

Offering local knowledge in your rental marketing is a great way to attract guests. Got a favourite café for brunch nearby? Let your guests know how to get there and what the best dishes are. Know of a great Happy Hour or two-for-one dinner? Include these tips in your rental description. Advice on local attractions, nature walks, and activities are also great ideas to advertise alongside your rental. Prospective guests will appreciate these local insights and help them have a great experience at your property.

travel

5 Offer discounts, giveaways, or free transfers

Everyone loves a bargain. Offering discounts can be an effective way to increase bookings. You could offer special rates for multiple nights, booking at certain times of the year, or for people who have been referred by former guests. These are all ways you can make your rental more attractive.
Another idea would be to offer a giveaway, such as the chance to win a bottle of wine or a voucher for local activities. Guests could be entered into the competition automatically by booking the rental for certain dates or for a certain number of nights. This is a fun way to incentivise guests to book with you.
You could approach a local restaurant or bar and see if they would be willing to offer specials to your guests. This benefits both businesses as well as your guests – everyone wins!

321710 P96KV5 251
Finally, you could offer free transfers for guests arriving by plane, train, or bus. Offering to transfer your guests from their transport to the rental shows you are willing to go above and beyond to make their stay special.

Follow these simple tips and watch the bookings flow in!

You can manage your multiple vacation rentals through STAAH and can also track all your reviews on STAAH Reviewminder.


This article has been supplied by guest writer Cloe Matheson.

About Cloe Matheson

Cloe Matheson

Cloe Matheson is a New Zealand based freelance writer. She has a passion for home design, travel and adventure. You can find her writing about the latest trends in design while enjoying a cup of coffee.  

 

 

 

 

 

5 Creative Ways to Promote and Market Your Vacation Rental was last modified: October 26th, 2022 by staah

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