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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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5 Minute Guide To Making A Killer Promo Video

16 January 2019
5 Minute Guide

Creating videos (or a series of them) to tell your story is a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video to scripting and producing one? Let’s take a look.


Usually, not more than a minute long, promo videos are designed to grab the attention of the viewer in a way that text can’t. And by engaging at an emotional level, these videos lead to one end: high viewership, likes, and shares on social media, and a huge upliftment in brand identity and recall.

5 Minute Guide To Making A Killer - STAAH

The key to creating these stunners though is being able to leave aside monotonous facts about your property. Create videos that will be watched and appreciated – the housekeeper who dances, the front desk manager who is an exceptional local guide. There are many story gems hidden on your property. You just need to begin with an intriguing and entertaining idea.

Now let’s tuck into how you can make promo videos for your property in no time.

Set Your Goals

Set Goals - STAAH

Whether you want to present your property, engage the audience with some fun and facts or educate your viewers, be clear in what you want and set your goals around it. Decide on the length of your video, and try to set a focus on the video style you prefer. Are you looking to create a 15- 30-second video? 60-second? A minute plus? And will it be an animation? A live-action? Or a stock video?

Grab a Good Idea

This is an extremely crucial step. Take a walk around your property, talk to staff or better still ask your guests what they feel about your place and service. It’s bound to give you fabulous ideas that make the connection. Or if you like another way, watch some great videos already present in the market and get inspiration from them.

Script Up

Storytelling is the key here. Once the framework is ready in your mind, write your script highlighting how you want to present the story. Which text needs to be bold and formatted well. Choosing your header, footer and closing lines carefully is important. Decide on the core message your audience should take away from the video – don’t lose focus on it. Add call-to-action. And don’t forget video length when writing the script – this is not an essay, it’s a teaser.

Script Up - STAAH

Choose The Platform

You want to shoot the video or make use of presets available online. There are plenty of tools and platforms available online which offer a technicality-free video creation environment. Not only are most of these tools cost-effective, but they are also super quick and let you roll out at the speed of your thought. Some of these tools are free and some charge for their content and offers. Take a quick tour of them to assess your fit and style and narrow it down to the one you will use.

Our favourite tool is Promo (erstwhile Slide.ly) but then Animoto, Biteable, Renderforest, Animaker, Adobe After Effects are great tools too.

Images, Logos, and Soundtrack

Incorporate your logo and use any specific images and soundtrack. Plug them in accordance with your script and story guidelines. Remember to look carefully at any license you purchase or the distribution rights of the images and soundtracks you choose.

Download, Share and Enjoy the Result

Once you have plugged in the elements above, run through it all to see if you need any modifications and additions. Any thought you have missed to mention or any repeats you could remove. Test it if it is catchy and fits in with your goals. Download in the format you wish to share with your audience and launch away.

Social Media - STAAH

Make sure you have a good distribution plan in place to get the ..maximum benefit from these videos.


Got a video you’d like to share? Send it to us at marketing@staah.com. We’re always up to seeing good content adding value.

 

5 Minute Guide To Making A Killer Promo Video was last modified: October 26th, 2022 by staah

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