STAAH Blog
  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo
LATEST
STAAH ReviewMinder Playbook
Unlock the Power of Guest Feedback with STAAH...
Philippines hospitality marketing group chooses STAAH to grow...
How to create a unique Airbnb listing to...
Why do Hoteliers Need An Online Reputation Management...

STAAH Blog

  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo

How To Connect With Generation Z?

27 March 2019
genz kids

Move over millennials and boomers. Generation Z has rolled into a cyber town. It’s time to shift your marketing gears to reach and woo this new segment of progressive and forward thinkers. But how?


Meet Generation Z

 Born into today’s innovative and dynamic technology, generation Z are roughly those who arrived in this world after 1995. The rapid technological, economical and social change seen in their brief lifetime has shaped who this group is. They are exploding with knowledge as they have – literally – grown up with information at their fingertips. They are communication sharers and use social media as a common form of expression. Fired with ambition, they are self-directed and many aims to be entrepreneurs.

Here are a few things that will help you define this audience a little better.

  • It’s a generation that has no idea what life before Google or a smartphone was like.
  • They wear watches that’s primary function is not to tell the time.
  • They think in 4D.
  • They have probably never held a paper map in their life!
  • They’re a part of a unique do-it-yourself (DIY) culture – self-taught on YouTube or Google.
  • They lack patience (autocorrect anyone?).
  • They are very visual in communication – emoji is a real language to them.

All these traits have gone into shaping Gen Z-ers, their characters, and behaviours that can help hoteliers market to them.

Generation Z

Social media matters, but they are not like millennials

 Social channels are a great way to reach Gen Zers. But, how they consume social media is different to millennials – and that will affect how you market to them here. While millennials use social as a place to chat, the generation coming in after them sees social media as entertainment and filling time.

Facebook gets a huge eye roll from this generation. Their preference for visuals and videos means they lean towards Instagram, YouTube, Snapchat and Whisper – loving also the anonymity that the latter two provide.

They expect a personal experience

 Having grown up in a connected world that’s driven by data, they expect the experience – starting from online – to be very personal. They expect platforms such as a website or social media to understand and anticipate their needs.

They want it all NOW

 Patience isn’t a virtue with this lot. They want instantaneous results. Everything they want or want to know about should be one click away. This should reflect in a seamless booking experience at your end.

Get familiar with FOMO

This generation hates being left out – FEAR OF MISSING OUT (FOMO). Seeing friends, family, or social influencers on social media enjoying fun vacations motivates this generation to do the same. Use lots of user-generated content to appease this characteristic of Gen Z.

gen

They are socially conscious and care about the environment

 Gen Z-ers are more willing to take environmentalism to a new level. Terms such as ‘eco-friendly’ and ‘voluntourism’ are not used lightly by this lot. It drives their decision making.

Close to parents

 Many of your Gen Z-er are not even eligible to book online. So, why bother you ask? Because they are ‘influencers’ in family decision making. With their better-than-anyone-else style technology grasp, they become a lead source in helping with the planning and booking of a family holiday. Also, this generation is close to their parents, who have an influence on Gen Z-er’s globe-trotting ways – when they are ready for it.

Generation Z

They lack brand loyalty

 According to a SKIFT survey, 25-35 years old travellers were three times more likely to associate loyalty with at least one travel brand, compared to those aged 18-24. Being voracious online surfers, they expect nothing less than truthfulness from a brand and will quickly leave if they are disappointed with the service or experience. Being authentic is extremely important to invoke any loyalty.

Be clear in your communications

 Long-winded blogs are a no-go for this generation. They prefer bite-sized content, smart use of filters on Snapchat and authentic storytelling. Make them into content producers instead of shoving your brand content down their throat. Remember, they have no patience. Tell them clearly on a webpage or platform what you want them to do.

To wrap it all up…

 Now that you understand Gen Z a little better, what next? Before you go into overdrive to find the right ways and places to touch this generation, review your experiences and services. Are they ready to meet the changing needs of this new generation?


Tell us how you’re preparing to attract Gen Z on marketing@staah.com.

How To Connect With Generation Z? was last modified: June 30th, 2022 by staah

Related Articles

Create a Great Hotel Website that Converts...

How to create a successful Gift Voucher...

Booking engine for hotels – a non-negotiable

Top Destinations to Visit in 2020

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Help Centre

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy