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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

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Is Your Hotel Booking Engine a Box Office Hit?

14 February 2017
Is Your Hotel Booking Engine a Box Office Hit?

Trying to figure what’s wrong with the script? Why are your direct online bookings below expected levels? Take a close look at your booking engine. Is it effective? Is it really working as hard as it could? Here are the usual suspects in a hotel’s booking engine not working optimally.

It’s Well Hidden, Like Mackenna’s Gold

Not finding the booking engine easily on a website is probably the most common mistake properties make. It takes considerable effort to get a user to your website. And once they’re convinced about your property with the pretty pictures you’ve uploaded, they should easily be able to navigate to the booking button or relevant call-to-action. If you bury your hotel’s booking engine software deep in your site or relegate it to a corner, the user will navigate to another site, losing you a potential booking.

Don’t be subtle, especially on the home page. Place rate search and call-to-actions (links to your hotel’s booking engine software) on the beautiful imagery at the top of the page.

Not Quite Picture Perfect

Booking engines embedded in an iFrame and your website are hardly the perfect casting.

Why? Firstly, the URL a user sees when they go through an iFrame will not be a secure one (not https://) so users may be vary of sharing credit card details through it. Secondly, it is not mobile friendly and the booking screen may not be viewed correctly across all devices. Lastly, being an off-page element (or dynamic content), it is not attributed to your website by the search engines, negatively impacting your SEO.

iFrames may be good for advertisements or similar third party content on your website; they’re certainly not fit for the role of hosting your booking engine.

Pop Ups Be Damned

Typically an online booking goes through various stages. And if it any of these stages, users find a visual disconnect, a forced popup or similar, they will leave. Booking experience on your website should be smooth. And in order for that to happen, your booking engine should be seamlessly integrated with your website – in styling and functionality.

Lacking Foolproof Security

You’re expecting people to share their credit card details and personal information on your site. It is imperative that your security certificates are up-to-date, visible and recognisable. Use the best encryption and information security practices available. Any compromise on this front not only means a loss of booking but potential negative reviews online that can be disastrous.

Where’s the Sale?

Sales, deals and discounts are the most common search queries for travellers. If you have spent time and effort is creating promotions and packages, load them on your booking engine. It is frustrating if you advertise the deal on your site and the user is unable to book it through your system!

Is the Trailer Good Enough?

Your listing is like a movie trailer. If it isn’t good enough, the movie hall will be empty. Make sure you have good and up-to-date descriptions and photos. Remind your potential guest of why they selected your property by listing out the amenities that come with every room to help provide peace of mind that they’re making the right choice. It’s also important to be up front and clear about your property’s policies.

Gone with the Wind

That’s your user if you make online bookings cumbersome (who wants to fill out a whole form?!). Fewer the clicks to the end of the booking, more likely it is for the user to stay and complete the booking. A good booking engine makes this possible.

Is Your Hotel Booking Engine a Box Office Hit? was last modified: October 27th, 2022 by staah

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